SmartFoodie doubles its clicks with the same budget

SmartFoodie was looking for business customers for its catering solutions in the Munich area. In January 2026, clicks rose by 102% with the same budget, and the cost per click fell by 51%.

At a glance

Client: SmartFoodie, provider of catering solutions for businesses
Industry: Catering for businesses
Channels: Google Ads (Search)
Year: 2025
Website: smartfoodiegmbh.eu

+102%clicks with the same budget in January 2026
−51%cost per click in January 2026, down to €3.44
−15%cost per click in February 2026, down to €2.93

The task

At market launch, there was no tracking of business inquiries. Only clicks were recorded, so successful ads could hardly be distinguished from less effective ones.

What we did

We set submitted contact forms as the campaign goal and built a search campaign for businesses. Ad schedules and search terms were adapted to the target audience. Exclusion lists reduced irrelevant searches, for example from private individuals. We then aligned the bids more closely with the value of the inquiries.

The result

102% more clicks with the same budget in January 2026, and the cost per click fell by 51% to €3.44. In February it fell by a further 15% to €2.93. With five conversions, January was the strongest month up to that point.

Service used