Online marketing for D2C brands

More profitable new customers for your brand

We take your brand via Google, Meta and AI search to where your customers search, scroll and ask for advice.

We manage every channel by what is left after ad costs.

Online retailer with a shipping box under his arm, photographed from below, smiling and reaching toward the camera

Initial consultation for your brand

In the first conversation, we show you which channels can win profitable new customers for your brand.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

New customers, not discounts

Growth that still pays off after ad costs.

Many brands buy growth with discounts and rising ad costs. Existing customers order again, but new buyers get more expensive. We separate new customers from existing customers and evaluate every channel by contribution margin.

Customers discover your brand on Instagram, YouTube or in an AI answer and search for it on Google later. We connect these channels so attention turns into orders.

Man sitting on a wooden bench in front of a slatted wallGoogle ShoppingGoogle AdsMetaYouTubeChatGPT
Our approach

How we win profitable new customers for your brand

  1. 01

    Win new customers

    In Google Ads and Meta, we separate new customers from existing customers and direct the budget to where new buyers come from.

  2. 02

    Manage by contribution margin

    We store margins per product and evaluate every channel by what is left after ad costs, not by revenue.

  3. 03

    Show your range on Google

    We prepare your product data and bring your products into Google Shopping with image and price, prioritized by margin.

  4. 04

    Build brand awareness in the feed

    With ads built from your real products, we reach people on Facebook, Instagram and YouTube who don't know your brand yet.

  5. 05

    Get recommended in AI answers

    We make sure your products show up in ChatGPT, Gemini and Google's AI Overviews when customers ask for advice.

Process

How we bring profitable new customers to your store

  1. 01 / Analysis

    We review channels, accounts, tracking and product data and show which channels bring new customers and which only reach existing customers.

  2. 02 / Prioritization

    Together with you, we decide which products and channels get budget first, based on margin and expected return.

  3. 03 / Implementation

    We build campaigns on Google, Meta and YouTube, prepare the feed and ad creatives and set up measurement.

  4. 04 / Management

    We analyze new customers and contribution margin per channel and shift the budget to where your brand grows profitably.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every brand uses AI to create ads and product copy, many stores look the same. The ones that stay visible show what truly sets their products apart.

Growth for D2C brands takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Let's look at where your brand can grow profitably.

We discuss your product range, margins, new customers and your current channels with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for your brand

In the first conversation, we show you which channels can win profitable new customers for your brand.

Next, you choose a time for your appointment.

FAQ

FAQ on marketing for D2C brands

Do you have experience with D2C brands?

Yes. Our clients include Shokz, Yogabox and Flingora. You can read what we achieved for them in our case studies.

What happens if acquiring new customers through ads gets too expensive?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Which brands do you work for?

For brands that sell their own products directly to consumers through their own online store, from young labels to established brands with a large product range.

Which channels do you manage?

Google Ads with Search, Shopping, Performance Max and YouTube, Meta Ads, Microsoft Ads, SEO and visibility in AI answers. We use the channels that bring your brand profit.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.