Yogabox earns more revenue from its ad budget

Yogabox wanted to get more out of its search and Shopping ads. Six weeks after launch, ROAS was nearly double that of the first two weeks.

At a glance

Client: Yogabox, online shop
Industry: Yoga and fitness accessories
Channels: Google Ads (Search, Performance Max)
Year: 2025
Website: yogabox.de

+98%return on ad spend (ROAS): 680% in November 2025, up from 344% in the first two weeks
606%return on ad spend (ROAS) in December 2025
588%return on ad spend (ROAS) in the new Austrian market

The challenge

The previous campaign structure left revenue potential untapped. The goal: reach visitors with a concrete interest in specific products more precisely.

What we did

We rebuilt the automated Performance Max campaigns and reworked the search campaigns. Searches for the Yogabox name got dedicated campaigns, which makes it easier to evaluate brand and non-brand searches separately. Budget was then reallocated based on campaign results.

The result

ROAS rose from 344% in the first two weeks to 680% in November 2025, an increase of 98%. In December it was 606%, and the new Austrian market launched at 588%. In January 2026, the ads generated €14,177 in revenue.

Services used