Dates and registration
Free live webinar · GEO
Learn how your company becomes a source in AI answers
You learn how ChatGPT, Perplexity and Google AI Overviews choose sources and which content they use. Alex Sperber shows everything with practical examples and answers your questions live.
- Free
- Live and online, 60 minutes
- Your questions directly to Alex Sperber
Your speakerAlex SperberPartner · SEO Team Lead at UnitedAds- Two dates to choose from
How your company becomes a source in AI answers
How AI assistants choose sources and how you build content and mentions they pick up.
- Identifying customer questions and checking which providers are mentioned today
- When Google shows an AI Overview
- Building content from your own expertise and your own data
- Structuring pages for ChatGPT, Perplexity and Google
- Strengthening mentions, expert articles and reviews on other sites
- Duration
- 60 minutes
- Location
- Online
- Price
- Free
FAQ
FAQ on the GEO webinars
How does GEO differ from SEO?
SEO aims for positions in search results, AI visibility for mentions in AI answers. Both build on the same foundations, which is why we teach them together.
What does participation cost?
Nothing. All webinars are free.
Who leads the webinar?
Alex Sperber, Partner · SEO Team Lead at UnitedAds. He answers your questions live in the webinar.
How do I take part?
Online via video, from your workplace. You will receive access by email before the date.
How long does a webinar last?
60 minutes, with time for your questions. Each webinar is held on two dates; you choose when registering.
How do you handle AI?
For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.