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Measurement & attribution agency

Your marketing budget belongs in the channels with the greatest contribution to revenue

Whether Google, social or other channels: optimize your budget allocation along the customer journey and invest more where additional spending promises the greatest return.

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Schedule a consultation

In the initial consultation, we show you which data you need for a marketing mix model and what it brings you.

In the next step, you choose your appointment.

Marketing mix model with UnitedAds

This is how you get started with your own marketing mix model.

Platform reports claim credit for sales that would have happened anyway. A model built from your data calculates where the next euro achieves the most.

  1. 01

    Define the right questions

    Annual budget, channels, new markets.

    Together with management and marketing, we define which decisions the model should support.

  2. 02

    Model impact realistically

    Video and print count too.

    We model the carryover and saturation of each channel and validate the model with regional tests.

  3. 03

    Plan with it day to day

    A tool, not a study.

    We bring scenarios to your budget meeting and train your team.

Results

Budget by contribution to revenue: what it has brought our clients.

Certification

Certified Google Partner

As a certified Google Partner, our clients benefit from proven expertise in Google Ads, direct Google support and data-driven strategies for maximum performance.

Measurement & Attribution

Your model directs the next euro to where it achieves the most.

Platform reports also claim credit for sales that would have happened anyway.

Your model uses your data to calculate what each channel actually contributes.

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Our approach

From analysis to partnership: our plan for your performance measurement.

  1. 01

    Analysis

    The analysis clarifies goals, questions and data availability.

    • Decisions the model should support
    • Budget, revenue, prices, promotions, season
    • Gaps in the data
  2. 02

    Strategy

    The strategy defines what the model should deliver for your budget planning.

    • Annual budget and allocation across channels
    • New markets
    • Timeline
  3. 03

    Implementation

    During implementation, the model is built from your data.

    • Carryover and saturation of each channel
    • Validation with regional tests
    • Advertising without clicks, such as video and print
  4. 04

    Reporting

    Reporting delivers scenarios for the next budget round.

    • Contribution of each channel
    • Where the next euro achieves the most
    • Meeting before every budget round
  5. 05

    Partnership

    As a partner, we keep your model up to date.

    • Regular updates
    • New tests
    • Training for your team
Your budget round

How confident are you when planning your next marketing budget?

We clarify which data you have.

Then we show what your own model can do for your next budget round.

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Your start with the model
  • Management's questions
  • Data availability
  • First tests
  • Timeline
Measurement & attribution in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When everyone works with AI, reports and dashboards are created in seconds. They still do not tell you which channel brings you profit.

Good budget planning takes more than AI. We do the work that makes the difference.

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Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Know-how that helps you.

Initial consultation

Let us plan what your marketing mix model could look like.

A personal conversation with a first look at your data.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Schedule a consultation

In the initial consultation, we show you which data you need for a marketing mix model and what it brings you.

In the next step, you choose your appointment.

FAQ

FAQ on measurement & attribution

What data do you need?

Budget and revenue per channel, ideally weekly over at least two years, plus prices, promotions and special events.

Can we run the model ourselves later?

Yes. On request, we hand over the model, documentation and training to your team and support the first planning rounds.

Do you need data on individual users?

No. A marketing mix model works with aggregated values for budget and revenue and does without cookies and personal data.

Which models do you use?

We use established open-source models such as Google's Meridian or Meta's Robyn. Which one fits depends on your data and channels.

Do you work with our other agencies?

Yes. The model evaluates all channels by the same standards, including those managed by other service providers. We discuss the results with everyone involved.

Who owns the data and the model?

You do. Data, model and analyses remain your property, even after our collaboration ends.

How is the compensation structured?

The effort depends on the number of channels and data sources. After the initial consultation, you receive an individual quote with a fixed fee.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.