ChargeOne wins more inquiries on a smaller budget

ChargeOne wanted to win more qualified B2B leads through Google Ads. In June 2025, inquiries were up on May, on around €3,000 less budget.

At a glance

Client: ChargeOne
Industry: Charging infrastructure for businesses
Channels: Google Ads, conversion tracking
Year: 2026
Website: chargeone.de

−€3,000budget in June 2025 vs. May, with more inquiries
21conversions from the fast charger campaign in June 2025
> 15Inquiries in 30 days, for the first time in June 2025

The challenge

The campaigns needed better data to attribute inquiries to ads and spend the budget more precisely.

What we did

We set up conversion tracking and developed search campaigns aimed at business customers. Geotargeting and bids were adjusted to the target regions, and analysis of visitor behavior informed further changes. As a result, campaigns could be judged much more on the inquiries they actually generated.

The result

More inquiries on around €3,000 less budget in June 2025 compared with May. Inquiries from the fast charger campaign nearly doubled, and for the first time there were more than 15 inquiries in 30 days.

Service used