Online marketing for energy suppliers

More switching customers for your tariffs

Get found when households and businesses look for a new electricity or gas tariff, green electricity or an offer for heating and solar.

We bring switching customers into your tariff calculator and through to sign-up, in your region or nationwide.

Sales manager of a municipal utility in a gray jacket holding a tablet, photographed from below

Initial consultation for energy suppliers

In the initial consultation, we show you how to win more switching customers for your tariffs online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Win switching customers

Show your tariffs when people want to switch providers.

People who want to switch their electricity or gas provider compare online, usually on comparison sites. We put your tariffs directly into Google Search and bring prospects into your own tariff calculator.

As a municipal utility, you have a local advantage. We show your offer to people in your supply area, with your name, your customer center and your services in the region.

Sales manager at a municipal utility at the customer center counter, looking into the cameraGoogle AdsGoogleMetaChatGPTYouTube
Our approach

How we win new customers for your tariffs.

  1. 01

    Advertise each tariff separately

    For electricity, gas, green electricity, heating and solar, we build separate campaigns with separate budgets. That way, you see how many sign-ups each tariff brings.

  2. 02

    Target by supply area

    We target the advertising to the postal codes you supply. As a municipal utility, you advertise in your region; as a nationwide provider, where customers pay off for you.

  3. 03

    Improve the tariff calculator and sign-up

    We test your tariff calculator and sign-up process on a smartphone step by step. Together with your team, we remove the obstacles on the way to the contract.

  4. 04

    Get found with guides

    Together with your experts, we create content on questions about switching providers, green electricity, heating and solar. That way, you appear on Google and in answers from AI assistants.

  5. 05

    Plan for pricing information and approvals

    Tariff and price information in advertising is subject to requirements. We plan for them from the start, and you approve every ad.

Process

How we bring you switching customers for your tariffs.

  1. 01 / Analysis

    We clarify tariffs, supply area and goals and review your website, tariff calculator and past advertising.

  2. 02 / Prioritization

    We decide which tariffs and which regions we advertise first.

  3. 03 / Implementation

    We create pages and ads, align them with you and set up tracking all the way to sign-up.

  4. 04 / Management

    We analyze sign-ups by tariff and region and shift the budget to what brings you customers.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every energy supplier writes its guides with AI, tips on switching providers and green electricity sound the same everywhere. People ready to switch then choose the tariff that shows up first, often on a comparison site.

Successful marketing for energy suppliers takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Together with you, we choose the tariffs and regions we advertise.

We discuss electricity, gas, heating and solar, your supply area and your sign-up process with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for energy suppliers

In the initial consultation, we show you how to win more switching customers for your tariffs online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for energy suppliers

What happens if too few switching customers come through your website?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

What applies to price information in advertising?

Tariff and price information is subject to requirements, for example on which components a price must include. We plan for these requirements from the start, and you approve every ad. The legal assessment remains with you.

Is advertising worthwhile for a municipal utility with a fixed supply area?

Yes. We only advertise where you supply and show what you offer locally. That way, you reach households in your region before they switch to another provider via a comparison site.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.