Microsoft Ads agency

Additional customers from Bing search

Your company becomes visible where ready-to-buy users are already looking for a solution.

Microsoft Ads extends your reach in the search market and opens up another measurable sales channel.

Businesswoman in a blazer with a laptop under her arm, photographed from below

Initial consultation on Microsoft Ads

In the initial consultation, we show you which of your campaigns can bring additional customers on Bing.

In the next step, you choose your appointment.

Microsoft Ads with UnitedAds

This is how you get started with your campaigns on Bing.

On desktop, almost one in five searches in Germany runs through Bing. We transfer what already sells in Google Ads and test it with a fixed budget.

  1. 01

    Start with what works

    Not a fresh start. A second channel.

    We transfer campaigns with sales from Google Ads and set budgets for Bing separately.

  2. 02

    Bid higher for target customers

    LinkedIn data that Google does not have.

    We raise bids by company, industry and job function of your target customers.

  3. 03

    Decide by return

    Bing has to earn its budget.

    We compare the return per euro with Google Ads and allocate the budget accordingly.

Microsoft Ads

Your ads reach decision-makers who search via Bing on desktop.

On desktop, almost one in five searches in Germany runs through Bing.

We transfer your campaigns that sell on Google and bid higher for your target customers.

Woman sitting relaxed in a leather armchair
Our approach

From analysis to partnership: our plan for your Microsoft Ads campaigns.

  1. 01

    Analysis

    The analysis shows which of your Google Ads campaigns are suitable for Bing.

    • Campaigns with sales
    • Search terms, bids, ads
    • Measurement in both accounts
  2. 02

    Strategy

    The strategy defines test budget and goals for Bing.

    • Fixed test budget
    • Bids for target customers based on LinkedIn profiles
    • Comparison with the return in Google Ads
  3. 03

    Implementation

    During implementation, we transfer what sells in Google Ads.

    • Transfer of campaigns and ads
    • Shared measurement, every purchase counts once
    • Separate budgets and settings for Bing
  4. 04

    Reporting

    Reporting decides whether Google or Bing gets more budget.

    • Return per euro compared
    • Search terms without purchases
    • Regular meeting with the next steps
  5. 05

    Partnership

    As a partner, we manage Google and Bing together.

    • One contact person for both accounts
    • Budget planning across both platforms
    • Roadmap for every quarter
Bing potential

What can your campaigns add on Bing?

We show which of your Google Ads campaigns can be transferred and start with a fixed test budget.

Man sitting on a wooden bench in front of a slatted wall
Your Bing start
  • Campaigns with sales
  • Test budget
  • Shared measurement
  • Comparison with Google
Microsoft Ads in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When everyone works with AI, ad copy and bids follow the same pattern across all competitors. Your ad on Bing then hardly differs from the others.

Successful advertising in Microsoft Ads takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Let us check which of your campaigns should run on Bing.

A personal conversation with a first look at your ad accounts.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation on Microsoft Ads

In the initial consultation, we show you which of your campaigns can bring additional customers on Bing.

In the next step, you choose your appointment.

FAQ

FAQ on Microsoft Ads

What does the management cost?

Management costs €399 per month for an ad budget of up to €2,500, €750 up to €7,500, €1,250 up to €15,000 and €1,995 up to €25,000. Above that, you receive an individual quote. The ad budget comes on top.

All prices →

Do you take over existing accounts?

Yes. We build on what works and first change what costs the most profit. Historical data is preserved.

Is there a minimum contract term?

No. You work with us without a minimum term. Your contract can be canceled monthly.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after the collaboration ends.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.