Sotel increases revenue with consolidated campaigns

Sotel wanted to use its budget more effectively across several European markets. After the campaigns were consolidated, Italy alone brought in €25,469 in revenue in around two months.

At a glance

Client: Sotel GmbH, online retailer with its own web shop
Industry: Electronics retail with international markets
Markets: Europe, including France, Spain, the United Kingdom and Ireland
Channels: Google Ads, web shop optimizations
Year: 2026

1,580%revenue per euro of ad budget (ROAS) in October 2025, 13% more than in September
€25,469revenue from the campaign for Italy in around two months after the rework
41orders from the campaign for Italy in the same period

The task

Many small campaigns spread budget and purchase data across individual markets. As a result, automated bidding had little data available for each campaign.

What we did

We consolidated campaigns and shifted budget according to how the markets developed, including France, Spain, the United Kingdom and Ireland. Unprofitable search queries were excluded. The revenue targets for bidding were based on the margin. Additional changes in the shop were meant to make the path to ordering easier.

The result

In October 2025, revenue per ad euro was 1,580%, 13% higher than in the previous month. The reworked campaign for Italy brought 41 orders and €25,469 in revenue in around two months. At the start, several campaigns had fewer than ten sales a month; at the end, only one did.