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Services: setup, feed and tracking check
Many ads previously reached people who were already searching for Hopfmann. That is why we separated these searches from generic product searches.
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Julia Bühler
Solution Manager, UnitedAds
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The specialist sports retailer wanted to tap additional demand and see more precisely what advertising contributes beyond its own brand.
We separated brand and product searches, reworked the product titles and labeled items by economically relevant attributes such as margin. Search and Shopping campaigns were structured by product range focus. The separate analysis shows how generic product searches develop.
Brand and product searches are managed and analyzed separately. This shows what advertising brings beyond the company's own brand. Performance Max received three new asset groups for shoes, clothing and Shopping-only ads, plus a dedicated search campaign for product searches. The project also included a check of the Merchant Center and the conversion tracking.
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Julia Bühler · Solution Manager
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30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or write to us via Contact, and we will get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, see you soon.
Julia Bühler is looking forward to talking with you.
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