Dates and registration
Free live webinars · Google Ads
Learn to manage your Google Ads campaigns for profit
You learn to manage measurement, search terms and budget so your campaigns optimize for profit. Grace Knorr shows every topic with practical examples and answers your questions live.
- Free
- Live and online, 60 minutes
- Your questions directly to Grace Knorr
Your speakerGrace KnorrPPC Team Lead at UnitedAds- Webinar 01 · two dates to choose from
Managing Google Ads for profit
How to store margins and order values in the account so the bidding strategy optimizes for profit.
- Margins, contribution margins and order values as the target
- Aligning bidding strategies with value
- Organizing campaigns by margin and profit
- Duration
- 60 minutes
- Location
- Online
- Price
- Free
- Webinar 02 · two dates to choose from
Tracking and CRM matching for Google Ads
How Google recognizes which clicks are worth something.
- Server-side tracking
- Enhanced Conversions
- Importing orders from the CRM (B2B)
- Duration
- 60 minutes
- Location
- Online
- Price
- Free
- Webinar 03 · two dates to choose from
Reviewing search terms and Performance Max
How to find search terms and placements that cost money and sell nothing.
- Reading the search terms report
- Exclusions, including in Performance Max
- Shifting budget weekly to campaigns that sell
- Duration
- 60 minutes
- Location
- Online
- Price
- Free
FAQ
FAQ on the Google Ads webinars
Can I ask questions about my own account?
Yes. In the webinar, we answer participants' questions, including about their own campaigns.
What does participation cost?
Nothing. All webinars are free.
Who leads the webinars?
Grace Knorr, PPC Team Lead at UnitedAds. She answers your questions live in the webinar.
How do I take part?
Online via video, from your workplace. You will receive access by email before the date.
How long does a webinar last?
60 minutes, with time for your questions. Each webinar is held on two dates; you choose when registering.
Can I register for several webinars?
Yes. Each webinar has its own topic. You register directly for the respective webinar.
How do you handle AI?
For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.