Online marketing for insurers and brokers

More relevant customer inquiries

Reach people looking for the insurance coverage you offer – from car insurance to disability insurance.

We develop campaigns for your lines of insurance and coordinate advertising claims with you or your compliance team.

Insurance broker in a navy blazer holding a smartphone, photographed from below

Initial consultation for insurance

In the initial consultation, we show you how to win more inquiries for your lines of insurance online.

In the next step, you choose your appointment.

Certification

Certified Google Partner

As a certified Google Partner, our clients benefit from proven expertise in Google Ads, direct Google support and data-driven strategies for maximum performance.

Win new insurance customers

More inquiries and policies for your insurance products.

We promote your insurance offers to people looking for that kind of coverage. To do this, we develop suitable search campaigns and landing pages.

Depending on the offer, we lead prospects to advice, a rate comparison or a direct purchase. We coordinate advertising claims with you in advance.

Insurance broker sitting at his desk in the officeGoogle AdsGoogleChatGPTYouTube
Our approach

This is how we win more inquiries and policies.

  1. 01

    Promote your insurance offers

    We develop dedicated search campaigns for your lines of insurance. Ads lead directly to the right offer.

  2. 02

    Improve landing pages

    We align the pages with your ads. We prepare benefits, rate information and contact options for the next step.

  3. 03

    Make advice and purchase easier

    Depending on the offer, we lead prospects to an advisory meeting, a rate comparison or a direct purchase. We integrate these options on the respective pages.

  4. 04

    Become visible with expert content

    Together with your experts, we create content on insurance and retirement planning questions. We prepare it for Google Search and possible source citations in AI answers.

  5. 05

    Plan campaigns and approvals ahead

    We prepare campaigns for switching periods and offers in good time. We coordinate advertising claims and mandatory information with your team before publication.

Video
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Google Ads for insurance: how to win more exclusive leads
Process

This is how we attract new insurance customers.

  1. 01 / Analysis

    We clarify your sales goals and target groups and review your advertising campaigns to date.

  2. 02 / Prioritization

    We define which insurance offers we promote and which channels we use for them.

  3. 03 / Implementation

    We develop clear ads for your offers and target the campaigns at the selected groups.

  4. 04 / Management

    We evaluate the cost and quality of inquiries and take available closing data into account in optimization.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every insurer and broker works with AI, masses of similar guides on retirement planning and insurance appear. Prospects then buy from the best-known name.

Successful marketing for insurers takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

We align your budget with high-value contracts.

We discuss your accounts, your inquiry channels, and your approval processes personally and confidentially.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation for insurance

In the initial consultation, we show you how to win more inquiries for your lines of insurance online.

In the next step, you choose your appointment.

FAQ

FAQ on online marketing for insurers

What happens if the lead quality isn't right?

Then we adjust. We work with you to find out why and shift the budget to the campaigns that deliver better results.

How do you deal with the requirements of financial regulators?

The legal review remains with your legal department or compliance team. We submit every advertising claim before publication. Which requirements of BaFin, FMA, and FINMA apply in Germany, Austria, and Switzerland, we clarify with you for each country before publication.

Can you include closed deals from our CRM in campaign management?

Yes, our management is built on this. With the closed deals from your CRM, we allocate the budget according to the value of the contracts. We regularly feed the closed deals back to Google Ads as offline conversions, in coordination with your data protection team.

How does the start of our collaboration work?

After the initial consultation, we look at your accounts, your website and your measurement. From this, we derive the levers that take effect first and implement them together with you.

Who is our dedicated contact?

You have a dedicated contact who knows your accounts and coordinates the work of our specialists for you.

Is there a minimum contract term?

No. You work with us without a minimum term. Your contract can be canceled monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a contact person on your side. We agree with you on how much time you should plan for this.

When will the first results show?

With Google Ads, the first conversions usually come within a few days. The campaigns reach their full performance once the bidding strategy has collected enough data, typically after 6 to 8 weeks. With SEO, first improvements show after 2 to 3 months, improvements in revenue and inquiries after about 6 months. How fast it goes always depends on the individual case.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after the collaboration ends.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.