Die Akkordeon Profis win more visitors at lower click prices

The specialist store wanted to use Google Ads to reach more prospects for new instruments. From August to October 2025, the cost per click fell by 30% and clicks rose by 40%.

At a glance

Client: Akkordeon Profis, specialist store for accordions
Industry: Musical instrument retail
Channels: Google Ads (Search)
Year: 2025
Website: akkordeonprofis.de

+40%clicks on the ads, October 2025 compared with August
−30%cost per click, from €0.44 to €0.31
13.6%click-through rate of the ads in August 2025

The task

The ad account was paused. Previously, the ads ran nationwide, and the tracking showed only inadequately which advertising brought inquiries.

What we did

We reviewed the conversion tracking and concentrated the budget on the core regions in northern and eastern Germany. The ads were aligned with specific searches such as "buy accordion" and "trade-in". Customer testimonials on the landing pages added to the information about the offer.

The result

40% more clicks: 1,600 in October 2025 instead of 1,139 in August. In the same period, the cost per click fell by 30%, from €0.44 to €0.31. The click-through rate of the ads was 12 to 13.6%.

Service used