meine-selbstverteidigung.comB2C
−48%
Cost per inquiry
meine-selbstverteidigung.com halves its cost per inquiry
The course provider wanted Google Ads to reach more people actively looking for a course. The cost per inquiry fell from €101 to €53.
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30 minutes with Julia BühlerGoogle Meet
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Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
- Appointment
- Topic
- Video call
- Google Meet (link in the invitation)
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At a glance
- Client
- meine-selbstverteidigung.com, provider of self-defense courses
- Industry
- Self-defense courses
- Channels
- Google Ads
- Year
- 2025–2026
- Website
- meine-selbstverteidigung.com
- −48%cost per inquiry (CPA): €101 before our engagement, €53 in August 2025
- −25%cost per ad click (CPC): €1.40 before our engagement, €1.05 in September 2025
The challenge
The previous ads drove high click costs and few qualified inquiries. The budget needed to be focused more tightly on people interested in a course.
What we did
We took over the Google Ads accounts and rebuilt the campaigns, targeting people with a concrete interest in self-defense courses. Ongoing reporting guided further refinements to ads and campaigns, and let the provider track qualified inquiries and click costs side by side.
The result
The cost per inquiry fell from €101 to €53, and the cost per click from €1.40 to €1.05.
Service used
Services we delivered for meine-selbstverteidigung.com.
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Initial consultation
Let's find out where your budget can work harder.
A one-on-one conversation where we assess your current position together.
Julia Bühler · Solution Manager
Your inquiry comes directly to me. Then pick a time that suits you.
Choose a day
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or reach us via Contact and we'll get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
- Appointment
- Topic
- Video call
- Google Meet (link in the invitation)
- Invitation sent to