BASFB2B
3
Channels: Search, Display, Remarketing
BASF brings GLYSANTIN to the United Kingdom with Google Ads
BASF wanted to build awareness of GLYSANTIN in the United Kingdom.
Choose a day
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or reach us via Contact and we'll get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
- Appointment
- Topic
- Video call
- Google Meet (link in the invitation)
- Invitation sent to
At a glance
- Client
- BASF, coolant brand GLYSANTIN®
- Industry
- Coolant for auto repair shops and retailers
- Market
- United Kingdom, auto repair shops and retailers
- Channels
- Google Ads (Search, Display, Remarketing)
- Year
- 2018
- Website
- glysantin.com
- 3channels: search ads, display ads and remarketing
The challenge
The brand was still little known in the new market. The goal: put the product in front of auto repair shops and retailers while they research coolant.
What we did
We analyzed English search terms and ran ads for terms such as "Engine Coolant". Display ads on other websites extended our reach among trade audiences, and remarketing re-engaged past prospects. The mix was designed to capture existing product demand while building brand awareness.
The result
Search ads, display ads on trade websites and remarketing to past prospects targeted auto repair shops and retailers in the United Kingdom. Our analysis showed that the target audience mainly searches for "coolant".
Service used
Services we delivered for BASF.
Similar case studies
How other companies improved their results with us.
SmartFoodie+102%clicks with the same budgetSmartFoodie doubles its clicks with the same budgetRead case study 
ISOCO−33%cost per clickISOCO gets more sales and inquiries through Google AdsRead case study 
Drehschalter.de+278%ranking search terms on GoogleDrehschalter ranks on Google for far more search termsRead case study
Initial consultation
Let's find out where your budget can work harder.
A one-on-one conversation where we assess your current position together.
Julia Bühler · Solution Manager
Your inquiry comes directly to me. Then pick a time that suits you.
Choose a day
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or reach us via Contact and we'll get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
- Appointment
- Topic
- Video call
- Google Meet (link in the invitation)
- Invitation sent to