sportwerk earns more revenue per euro invested on a higher budget

sportwerk.com wanted to scale its advertising despite falling demand. ROAS for the search campaigns rose from 212% to 483%.

At a glance

Client: sportwerk.com, online sporting goods retailer
Industry: Sporting goods retail
Channels: Google Ads, Google Shopping
Year: 2026
Website: sportwerk.com

+128%search campaign ROAS, from 212% to 483% (July 2024 to April 2025)
+125%sales from the Performance Max campaign for Germany, from 788 to 1,776
718%Performance Max ROAS in April 2025

The challenge

Rising CPCs and gaps in tracking made optimization difficult. Each sales market needed budget limits that made economic sense.

What we did

For each market, we calculated the break-even revenue at which advertising covers its costs, and merged accounts to pool purchase data. We then shifted budget to the areas performing best, so campaign management could reflect the different economics of each market.

The result

Search campaign ROAS rose from 212% in July 2024 to 483% in April 2025. In April 2025, the Performance Max campaign for Germany delivered 1,776 sales, up from 788 in July 2024, an increase of 125%, at a ROAS of 718% instead of 605%.

Service used