MedimaxRetail
+16%
ROAS
Medimax factors store visits into its ad performance
Medimax wanted to factor visits to its 120 stores into its ad results, not just online purchases. From 2024 to 2025, ROAS rose 16%.
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Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
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At a glance
- Client
- Medimax, consumer electronics retailer
- Industry
- Electronics retail with stores
- Stores
- 120 stores
- Channels
- Google Ads (Search), Google Shopping
- Year
- 2024
- Website
- medimax.de
- +16%return on ad spend (ROAS) across all campaigns, 2025 vs. 2024
- 2,216%return on ad spend (ROAS) in 2025
- +13%ROAS for the franchise stores' local inventory ads
The challenge
Many customers research online and then visit a store. Looking only at online shop purchases captured just part of that journey.
What we did
We enabled store visit tracking and factored it into bidding and budget allocation. We also targeted campaigns at prospects near the stores.
The result
16% higher ROAS across all campaigns: 2,216% in 2025, up from 1,909% in 2024. For the franchise stores' local inventory ads, ROAS rose 13%. Store visits are included in these figures at a flat €23 per visit.
Services used
Services we delivered for Medimax.
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Initial consultation
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Julia Bühler · Solution Manager
Your inquiry comes directly to me. Then pick a time that suits you.
Choose a day
30 minutes with Julia BühlerGoogle Meet
Loading available times …
Appointment booking is currently unavailable.
Book appointment with Google ↗Or reach us via Contact and we'll get back to you within one business day.
Choose a day.
Julia Bühler
Solution Manager, UnitedAds
Thank you, we look forward to speaking with you.
Julia Bühler looks forward to speaking with you.
- Appointment
- Topic
- Video call
- Google Meet (link in the invitation)
- Invitation sent to