PPC Marketing Resources
Our PPC marketing wizards offer their best advice, how-tos, and insights.
How to Survive the Trade War: A Tactical Guide for PPC Marketers
Tariff-fueled trade wars have created turbulent economic conditions, leaving many businesses and advertisers uncertain ...
PPC Offshoring for Google Ads: A Guide for SMBs
Are you a small or medium business owner wondering about outsourcing your Google ...
Overcoming Common Ad Agency Frustrations: How UnitedAds Delivers Better Results
Many business owners have felt burnt by poor experiences with advertising agencies or freelancers. ...
Thriving in High-CPC Environments with Precision Targeting for Law Firms
Online advertising for law firms isn’t for the faint of heart – it’s ...
Maximizing Customer Lifetime Value (LTV) with PPC for SaaS Upsells & Renewals: An Expert Guide
Maximizing customer lifetime value (LTV) is critical for SaaS companies because small improvements in ...
Account-Based Marketing (ABM) with PPC for High-Value SaaS Deals
High-value SaaS deals often involve long sales cycles, multiple decision-makers, and a finite set ...
Multi-Platform Advertising for SaaS: Maximizing Visibility Across Search, Social, and Display
The TOFU (Top of Funnel), MOFU (Middle of Funnel), and BOFU (Bottom of Funnel) ...
Long Sales Cycle Nurturing with Multi-Channel Retargeting for SaaS Companies
Marketing a SaaS product with a long sales cycle requires more than quick-hit campaigns. ...
Leveraging Customer Lifetime Value (LTV) in PPC Strategy for E-Commerce
For advanced e-commerce marketers, optimizing pay-per-click (PPC) campaigns goes beyond immediate conversions or first-purchase ...
