Google Analytics 4 (GA4) is a powerful tool for gaining valuable insights into the behavior and preferences of your visitors. But how can you ensure that your GA4 setup works optimally and provides you with reliable data? This is where the GA4 audit comes into play – an essential process for reviewing and optimizing the effectiveness of your analytics implementation.
In this article, we take a detailed look at the various aspects of a GA4 audit. We’ll show you how to check that your GA4 property is configured correctly, which areas require special attention and how to ensure that your analytics data reflects and supports your business goals. Whether you’re an online store owner, a content marketer or a data analyst, a thorough understanding and regular review of your GA4 setup is key to unlocking the full potential of your web data and making informed, data-driven decisions. Let’s find out together if your Google Analytics 4 is working as it should!