A campaign that focuses on interest in your brand will help increase awareness and positive image of your brand. Customers have different ways to engage with your business, whether it’s watching videos, playing games, browsing your website, or interacting with other customers.
If you’re aiming to boost your brand presence, the Google Display Network gives you the chance to reach potential customers around the world, at the right time and in the right place. Placement targeting in Google Ads, a variety of ad formats, and CPM bidding strategies help you identify the right audience for your brand.
The goals of such a campaign could be:
- Encourage interaction with your brand.
- Reinforce positive associations with your brand.
- Deepen brand loyalty through contact with your target audience.
- Get customers excited about your brand and associated products.
How to effectively use Google’s tools
Placement Targeting
Select targeted websites or specific areas on websites within the Google Display Network for your ads. Tailor your choices to specific topics or audiences, or opt for sites that match your brand image.
Ad formats
In a campaign that focuses on the brand, rich media ads are especially recommended. With the Google Display Network, you can reach people through text or through visual media such as images, animations, and videos.
Bidding strategy
Optimize your brand’s presence on relevant websites with campaigns. CPM bids are particularly suitable for this purpose, as they can be set based on the defined goals for the campaign.
YouTube tip
Do you have a promotional video that airs locally on television? Use YouTube to attract even more attention. Set up a personalized YouTube channel and customize its design to match your brand. This way, you create a central point of contact for your brand on the most visited video platform worldwide.