A campaign that focuses on interest in your brand will help increase awareness and positive image of your brand. Customers have different ways to engage with your business, whether it’s watching videos, playing games, browsing your website, or interacting with other customers.
If you’re aiming to boost your brand presence, the Google Display Network gives you the chance to reach potential customers around the world, at the right time and in the right place. Placement targeting in Google Ads, a variety of ad formats, and CPM bidding strategies help you identify the right audience for your brand.
The goals of such a campaign could be:
- Encourage interaction with your brand.
- Reinforce positive associations with your brand.
- Deepen brand loyalty through contact with your target audience.
- Get customers excited about your brand and associated products.