On this page we give you 100 immediately implementable SEO tips for which we put our hands on the fire.

The SEO tips are sorted into different groups, so you can quickly find the topic that interests you most at the moment.

Basic SEO tips

1. Focus on user intention

When doing keyword research, concentrate on search queries with clear user intent in order to create the highest possible quality content.

2. Start building your Expertise, Authority and Trust (EAT) right away

Create great content and pages that document your expertise or particular positioning (regardless of whether you are an individual or a company).

This content should support your SEO and business goals.

According to Google, the following factors demonstrate competence, authority and trustworthiness (EAT)

● The expertise of the content author.
● The authority of the author of the content, the content itself and the website.
● The trustworthiness of the author of the content, the content itself and the website.
● High EAT medical advice should be written or produced by individuals or organizations with appropriate medical expertise or accreditation. Medical advice or high EAT information should be presented in a professional manner and should be edited, reviewed, and updated on a regular basis.
● High level EAT news articles should be produced with journalistic professionalism – they should be factually accurate, presented in a way that will help users better understand what is happening. High EAT news sources usually have well-established editorial guidelines and robust approval processes
● EAT high level science bulletin boards should be prepared by individuals or organizations with appropriate scientific expertise and represent a well-established scientific consensus on issues where such consensus exists.
● High level of EAT financial advice, legal advice, tax advice, etc. should come from trustworthy sources and should be revised and updated regularly.
● High level EAT advice pages on topics like home remodeling or advice on parenting issues should also come from “experts” or experienced sources that users can trust.
● High EAT pages on hobbies such as photography or learning to play the guitar also require specialist knowledge.

3. Make your content user friendly

SEO is always about the user.

Virtually all Google updates are related to user-friendly content.

Google now presented the so-called Core Web Vitals. These are key figures that evaluate the user experience of a website.

Learn more about the behavior of your users on your website. That is more important than technical optimization

4. Take advantage of customer reviews

Create a plan to ask customers for product reviews or comments about your business. Integrate the customer reviews on your website.

5. Think about SEO right from the start

Get an SEO professional on board early on when redesigning your website.

“Our website is ready, now we want to do SEO.” – That doesn’t make much sense.

6. Meet customer expectations

Make your customers happy.
Don’t promise more on your website than you can deliver.
This is how you build long-term trust.

This is perhaps the best SEO strategy of all.

7. Forget ‘exact match’ keywords

Google understands entities (things and concepts) and relationships.
So you don’t need to use exact matching keywords. Instead, focus on thematic search terms.

8. Customize your calls to action

Use call-to-action based on user intent.


  • “Inquire now”
  • “for download”
  • “chat with an expert now”

9. Choose a short domain

Use a domain with 16 characters or less.
Short domain names are easier for people to remember.

10. Better a small keyword in first place than a big keyword in page 2

It is better to rank high for a keyword with fewer searches than for a keyword with many searches on page 2.

11. Learn as much as you can about SEO

Better know-how can be your decisive competitive advantage.
So learn as much as you can about SEO.

In our SEO seminars you will learn how to elegantly pass your competitors without them even understanding how you do it.

Both SEO seminars are perfectly tailored to the new requirements for modern search engine optimization.

12. Never stop SEO

SEO cannot be done once.

Build all SEO-relevant processes deep into your marketing.

In our SEO seminars you will learn how to elegantly pass your competitors without them even understanding how you do it.

Both SEO seminars are perfectly tailored to the new requirements for modern search engine optimization.

SEO tips for optimizing content

13. Write about topics, not keywords

Think in terms of topics, not just keywords, to better tailor content to your audience’s interests.

14. Avoid (or rewrite) thin content

Thin content lowers the quality of your website.

Extensive content has been shown to generate higher search results (although long content does not guarantee success).

  • Thin content is the term for digital content that offers the user little or no added value.
  • The term thin content first appeared in 2012 when Google’s Quality Rater Guidelines became known.
  • Since then, the word has stood for the URLs of a website that are being devalued by Google due to their clearly poor quality.

Here are a few examples of pages that often have poor quality content with little or no added value:

  • Automatically generated content
  • Affiliate or partner sites of poor quality
    Content from other sources, such as copied content or poor quality guest posts on blogs
  • Bridging sides

15. Pay attention to the legibility of your texts

A clean and clear layout can significantly improve the user experience and thus the ranking of your website.

16. Clean up duplicate content

Remove or avoid duplicate content.

Duplicate content causes problems for search engines like Google. Therefore, the content of the affected page is more difficult to find or even filtered out. So that a website does not have ranking problems due to duplicate content, every indexed page must have enough “unique content”. “Unique content” is content that was only created for one page and only appears on that page.

17. Check old content

Often old content is still valuable.
A little overhaul makes it shine again.

18. Old content can hurt your rankings too

Conduct regular audits to determine whether old content should be refreshed or disposed of.

19. Create FAQ pages

FAQs are easy to read and mostly very helpful. This is good for readers and for your search results. FAQs are also a good way of getting more attention to long-tail keywords.

Use a W-Question tool to see which questions are often associated with your keywords. Then answer them with your content.

20. Recycle your content

Think about how your content can be reused in a video, e-book, slideshare, etc.

21. Syndicate your content

Content syndication is the exchange or multiple use of content.
If possible, make sure that the other website places the rel = canonical tag to mark your website as the original source.

22. Use tools for new ideas

Use tools like the Google Search Console, Keyword Planner, Google Trends or a W-Questions tool to find topics.

23. Use the Search Console

Use the Search Console to see the actual search queries and to tailor your content even better to user intentions.

SEO Tipp Google Search Console nutzen

The Search Console is a free service from Google that you can use to monitor and manage the presence of your website in Google search results and to troubleshoot any errors. You don’t need to register for Search Console for your website to appear in Google search results. However, you can use the Search Console to better understand how your website is seen by Google and optimize it if necessary.

Search Console includes tools and reports for the following actions:

Make sure Google can find and crawl your website
Resolve indexing problems and request re-indexing of new or updated content
Get Google search query data for your website to see how often your website appears in Google searches, which searches lead to your website, what the click-through rate is, etc.
Receive notifications when Google encounters indexing errors, spam, or other issues on your website
Show which pages are linking to your website
Troubleshoot AMP pages, mobile experience, and other search features

Who is the Search Console for?
For all website owners! The Search Console is just as helpful for all-rounders and specialists as it is for beginners and advanced users.

Even if you don’t use Search Console yourself, you should know it, understand the basics of optimizing your website for search engines, and understand what features are available in Google Search.

The Search Console helps companies who focus on online marketing to monitor traffic to their website, improve the ranking and make informed decisions about the display of the website in search results. Using the information from the Search Console, you can correct the technical details of the website and, in combination with other Google tools such as Analytics, Google Trends and Google Ads, carry out sophisticated market analyzes.

As the administrator, it is particularly important to you that your website functions properly. With the Search Console you can easily monitor server and loading errors as well as security risks such as hacking and malware attacks and in some cases even fix or prevent them. You also have the option to maintain or make changes to the website without affecting website performance in search results.

As you create the markup and / or code for your website, you can use Search Console to monitor and fix common problems, such as errors in structured data.

24. Write unique product descriptions

When you run an ecommerce website, you create new and unique product descriptions.

Duplicating manufacturer content won’t help your ranking and can disappoint your users.

25. Write compelling page titles

Attractive page titles ensure more clicks.

26. Test different meta descriptions

If you have a lot of impressions but few clicks, try different meta descriptions to improve your click rate. Write individual and relevant meta descriptions for each page.

27. Avoid meta-tag truncation

Truncated page titles or descriptions usually reduce the click rate.

28. Avoid keyword cannibalization

If you have multiple pages competing for similar search terms, consider combining the content on one page to avoid keyword cannibalization.

29. Compare yourself to the competition

Why is your competition beating you in search results?
Find out if there are any missing topics that you could add to enhance your content.

30. Link to other websites with relevant content

It makes your website a more valuable and easier-to-understand resource.

31. Find content gaps on your website and fill them in

Optimize the content that is already ranking well by finding the last gaps in content and closing them with high-quality content.

32. Update your content regularly

Always keep your content up to date.
This will keep your entire website attractive and relevant.

The age of a website alone is not a ranking criterion. But if a website is no longer relevant and up-to-date for Google, it will also have to lose rankings in the SERPs. In order for older websites to deliver high-quality traffic, constant topicality and “freshness” are necessary. Old websites that do not receive any rankings and thus hardly any organic search traffic are therefore not superfluous and should not be deleted under any circumstances. With an SEO facelift and the optimization of these websites and content, older pages will also celebrate new successes in search results.

The SEO facelift checklist

Find outdated pages on your website and update their content

  • Build new internal links from successful content to these pages
  • Resubmit the revisions and update the republication time
  • Build fresh external links from new, thematically-related websites
  • Share the new versions of your website in social media and build new social signals

Mobile SEO Tips

33. Adopt a ‘mobile-first’ approach

Use the Mobile Ease of Use test tool in the Google Search Console to see how Google’s mobile search agent rates your mobile website.

Test how easy it is for visitors to use your site on a mobile device. Just enter the URL of a page and see the results for your page.


With Mobile First indexing, Google mainly uses the mobile version of the content for indexing and ranking. In the past, the desktop version of the page content was mainly used for the index when the relevance of a page for a user’s query was to be assessed. Since most users now access Google search via mobile devices, the Googlebot will mainly crawl and index pages with the smartphone agent in the future.

From July 1, 2019, Mobile First indexing will be activated by default for all new websites (i.e. for those who are new to the web or were previously unknown to Google search). For older or existing websites, we will continue to review and rate pages using the best practices outlined in this guide. We notify website owners via Search Console of the date on which their website was switched to Mobile First indexing.


34. Consider AMP & PWA

Use Google Accelerated Mobile Pages (AMP) or Progressive Web Apps (PWAs) to optimize your offer for mobile devices.

AMP is a web component framework that allows you to easily create user-oriented websites, stories, emails and advertisements.

A Progressive Web App (PWA) is a website that has many features that were previously reserved for native apps. It can therefore also be described as a symbiosis of a responsive website and an app. Progressive web apps can be created like a website with HTML5, CSS3 and JavaScript. In addition, so-called service workers serve offline functionalities through optimized caching. The HTTPS protocol is required for communication between the web client and the web server.

More and more people are using the smartphone to access the internet. In Germany, the proportion of internet users via smartphones already affected around 69% of all internet users in 2014. So far, the problem for website operators has been that both a responsive or mobile website and a native app had to be developed if they wanted to assert themselves on the market. A PWA should make the double development superfluous, since it can be called up like a website via URL and at the same time provides offline functionalities.

35. Use responsive web design

Responsive web design is a method in which the server sends the same HTML code to all devices and then uses CSS to adapt the display of the page on the respective device.

This configuration is usually recognized automatically by Google’s algorithms. The prerequisite is that all Googlebot user agents are authorized to crawl the page and its assets, i.e. CSS, JavaScript and images.


36. Customize meta descriptions

Shorter meta descriptions can increase click-through rates on mobile devices.

Technical SEO tips

37. Check the indexing of your pages

Use Search Console to make sure your pages are indexed.

38. Use HTTPS

Since 2014, Google has confirmed HTTPS as a ranking signal and Google Chrome shows:
“The connection to this website is not secure”.

39. Change the internal links for HTTPS

Before migrating from HTTP to HTTPS, change the internal links to HTTPS.

40. Use rel = canonical

Make sure that all pages that can be reached via multiple URLs have the rel = canonical tag, which directs Google to the respective main page.

41. Keep the website loading time at 2-3 seconds

Work with a developer and use the Core Web Vitals report to help identify where the page speed issues are.

42. News + BERT = Top Stories Carousels

The best way to appear in these results is by posting quality news, AMP pages, and submitting your website to Google News.

43. Use one H1 tag per page

Do not use multiple H1 tags on a single page.

44. Put the main keyword in the page title

The page title is an important signal for users and search engines.

45. Add image alt attributes

Google is moving to more visual search to compete with other sources.

46. Use multiple sitemaps if necessary

If you want Google to concentrate its crawling on certain sections of your website, create separate sitemaps for e.g. images, videos, profiles or blog posts.

47. Use legible and meaningful URLs

Simple and meaningful URLs can be easily remembered by users, they are search engine friendly and easy to enter.

48. Use URL parameters

The handling of URL parameters can be important in order not to clog the index with irrelevant pages and to prevent the crawler from working unnecessarily.

49. Use breadcrumbs

Breadcrumbs can improve the usability of your website and this helps the ranking of the website.

50. Check the redirects

Avoid long, chained redirects so that Google can search your website faster.

51. Use 301 redirects

Use persistent (301) redirects for moved or deleted pages.

If you need to change the URL of a page displayed in the results of a search engine, we recommend using a server-side 301 redirect. This is the best way to ensure that users and search engines are directed to the correct page. The 301 status code means that a page has been permanently moved to a new location.


52. Use canonical tags for similar products

If you have products with very similar descriptions and names (ex: discontinued products) use the canonical tag instead of redirecting the pages.

53. Use dedicated hosting

A dedicated hosted website has no direct influence on the ranking, but shared hosting can cause your website to be slower and that in turn has an influence on the ranking and the conversion rate. .

54. Use structured data

Structured data helps Google to better understand the content of your website.
Structured data websites are often given more space in search results.

55. Ensure a clear internal link structure

The most important content should be linked via the navigation or the text.
Footer and header links don’t carry much weight.

56. Add internal links in useful places

If you are linking internally, it makes sense if the content surrounding the link is related to your top keywords.

57. Set outbound links to nofollow

Use nofollow when you link to a website that you don’t want to recommend or when you’ve received something in return for the link.

58. Use the href tag

Put simply, by using the hreflang comment, Google is informed that the present content is also available in another language and that a URL is intended for those users with the language and region [X]. Google will then display the appropriate URL in the search results for users with the language [X].

Basically, you are signaling that there is a connection between the individual content on your own website and that each URL is relevant for a different target group (language / region). This makes it easier for Google to understand the international website architecture.

SEO for images tips

59. Use high quality original images

Stock photos don’t help your brand or your ranking.

60. Optimize your pictures

Images tend to be the biggest burden on loading times.
Make sure you optimize the images for page speed.

61. Use images in vector format

These file types are more scalable, which gives you better image quality on multiple devices.

62. Use a content delivery network (CDN)

Consider using a content delivery network (CDN) to host your images.
A CDN can go a long way in speeding up your website.

63. Invest in visual search

Retailers and ecommerce brands should incorporate visual search into their marketing strategy. Use high quality and attractive images for image searches. Use these images on other platforms as well.

Link building tips

64. Care for link quality (not quantity)

Link building should be very targeted and strategic. Your links should be authentic and of good quality.

65. No spam links

Stay away from spam links and use the “invalidate links to your website” tool

If your website has been subjected to manual action against unnatural links, or if you fear such manual action, for example because of paid links or link exchange programs that violate our quality guidelines, please ask the owner of the other website to remove these links. If the links cannot be removed, use this tool to invalidate the relevant websites.

Link to the tool

66. No paid links

Don’t pay anyone for links.
Even if you donate exchange for a link to charities and nonprofits, it is against Google’s guidelines for webmasters.

67. Fix broken backlinks

Broken links are bad for users and bad for Google.

68. No links from inferior directories

Only use high quality business directories that are relevant to your brand.

69. Focus on links that bring users

Links that bring qualified users to your site are really valuable.

70. Use nofollow for forum or comment links

The same goes for sponsorship, advertising and press releases.

71. No guest posts for links

Guest posts are great, but not for creating links directly.

Examples of links that can negatively affect a website’s ranking in search results:

  • Bought or sold links that give PageRanks. This includes exchanging money for links or posts that contain links, as well as exchanging goods or services for links. This also includes sending “free” products if users write something about them in return and insert a link.
  • Excessive link exchange (“Link to my website and I link to yours”) or partner sites for the sole purpose of mutual linking
  • Article marketing on a large scale or guest posting with anchor text links that contain a lot of keywords
  • Use automated programs or services to create links to your website
  • Requesting a link under a terms of use, contract, or similar agreement without third party rights holder granting the
  • Block PageRank using the nofollow attribute or some other method

In addition, the creation of so-called unnatural links that have not been edited or confirmed by the website owner on a page can be viewed as a violation of our guidelines.

Here are some examples of unnatural links that may violate Google’s guidelines:

  • Text ads that give PageRanks
  • Text ads or native advertising, where articles with links that give PageRanks are paid for
  • Links with optimized anchor text in articles or press releases distributed on other websites. Example:
  • The range of wedding rings is huge. If you are planning a wedding, you are surely looking for the best ring. You will also want to buy flowers and a wedding dress.
  • Low quality website links to directories or bookmarks
  • Hidden links, poor quality links, or links with excessive keywords in widgets spread across different websites
  • Widely used links in the footers or templates of various websites
  • Forum comments with optimized links in the post or in the signature

72. Find the links of the competition

Get inspiration for your link building from the links of the competition.

Tips for local SEO

73. Focus on local facts and issues

Focus your content on the highest possible local relevance.

74. Use Google My Business

Create a complete Google My Business profile for each location.

75. Keep your Google My Business profile up to date

Use all the features that GBM offers and publish new posts regularly.

76. Collect local reviews

Local reviews are particularly relevant.

77. Optimize for multiple locations

If you have multiple locations, make sure the name, address, and phone number (NAP) for each location are consistent across all of your local profiles.

More tips to optimize Google My Business

78. Use regional pages

If you have different locations, create a landing page for each location.

79. Add photos to your local pages

Use pictures of the local locations, including the interior, to make your company more attractive to customers

80. Create travel guide

Use Google Maps or Google Destinations, for example, to create an individual travel guide.

81. Rewrite the meta descriptions on local pages

If you notice low click rates in Google Search Console, you should consider revising or supplementing your meta descriptions with local information.

Tips for international SEO

83. Use the href-lang tag

The use of the rel = ”alternate” hreflang = ”x” note is an essential part of an international SEO strategy.

84. Choose the appropriate ccTLDs (Country Code Top-Level-Domain)

Google sees local top-level domains as a strong signal in their algorithm. By using a ccTLD (Country Code Top-Level-Domain, e.g. .de, .ch, at etc.), Google is signaled that this website is geared towards the relevant country and that it may want to specifically address this audience.

85. Note the Search Console settings

If your own website has country-specific subdomains (e.g. de.domain.com) or directories (www.domain.com/de/), the respective geographic target should be set in the Google Search Console.

86. Language of the content

Google has its own algorithm to identify the language used on a website and assign it to an appropriate target audience.

87. Regional backlinks

To evaluate the GEO relevance of a website, Google also includes the external links. The relevant links from the target countries are decisive here. The local link profile should be clearly structured on the basis of quality and not quantity.

88. Country-specific content

If international SEO is to be successful, it is extremely important to consider the local market. Even if the language is the same in another country, the terms used in everyday use, and thus the keywords, are often not.

However, linguistically it is not only about the pure terminology, but also about linguistic styles, units of measure and currency, contact addresses and ultimately also about grammar.

Tips for SEO

89. Develop a video strategy

Companies with a well thought-out video marketing strategy generate more leads and more profit through the “video content” channel and often have better brand awareness than companies without a video strategy.

89. Find search terms that imply video results

Online videos are an important resource for consumers looking for information and advice before making a purchase decision.

Find and use search terms that indicate that a user wants a video result, e.g. “Tutorial”, “Test Video”, “Instructions”, “Experience Video”, etc.

90. Create relevant and attractive videos

Relevance is the key factor when it comes to getting attention. To make your videos more relevant, focus on consumer intentions and needs.

91. Optimize the metadata of your videos

The metadata are relevant factors for the search engine optimization of YouTube videos.

92. Optimize the metadata of your videos

The metadata are relevant factors for the search engine optimization of YouTube videos.

The following metadata should definitely be optimized:


All terms in the name of your video file are used by the algorithm for evaluation. Therefore, relevant keywords should be used when naming files.

Video title

The video title is extremely important not only for the users to decide whether the respective video is relevant to them, but also for the algorithm. The most important keywords should be contained in a maximum of 120 characters. The rule is: as short and simple as possible. YouTube automatically takes the title from the file name when uploading a video. Therefore, a correct title still has to be entered manually here.

Before naming the video, it is worth doing a comprehensive keyword research in order to record which search terms are actually being queried by users.

Description text

You should definitely write a descriptive text that summarizes the main content of the video. The text can also be enriched with links and keywords in order to provide the viewer with further information. The most important information should be at the beginning of the text, as only the first 95 characters can be read permanently under the video. Breaks and paragraphs help interested users to better understand the description text.


In addition to the description text, you should also use the tag function. Important key terms can be entered here and thus help to better grasp the thematic focus of a video. In addition to generic terms, you should also specify specific terms, synonyms and plural forms so that the video is also displayed in search queries with synonyms.


Subtitles make your videos accessible and give YouTube more information to capture the content of the video.
You can enter a text parallel to the video playback or upload a transcript from which the words are then automatically assigned.

If you use automatic speech recognition, you should check the result and correct it if necessary if errors have crept in.

93. Use structured data for videos

For many users, Google search is an entry point for discovering and watching videos. Google will automatically try to collect details about your video. If you tag your video with VideoObject, you can also provide certain information yourself, e.g. B. The description, the URL of the thumbnail, the upload date and the length of the video. Videos can appear in Google Search Results, Video Search Results, Google Images, and Google Discover

94. Provide a video sitemap

Google’s crawler can find videos on your website independently. Nevertheless, it can make sense to make his work easier by creating a video sitemap and making it available to the Google Search Console.

This is especially true for recently added videos or videos that Google might not discover using standard crawling methods.

A video sitemap is a sitemap that provides additional information about the videos hosted on your pages. By creating a video sitemap, you ensure that Google can find and recognize the video content on your website. This is especially true for recently added content or content that Google might not discover with its usual crawling methods. The Google Video sitemap is an extension of the sitemap standard.

94. Provide a video sitemap

Google’s crawler can find videos on your website independently. Nevertheless, it can make sense to make his work easier by creating a video sitemap and making it available to the Google Search Console.

This is especially true for recently added videos or videos that Google might not discover using standard crawling methods.

A video sitemap is a sitemap that provides additional information about the videos hosted on your pages. By creating a video sitemap, you ensure that Google can find and recognize the video content on your website. This is especially true for recently added content or content that Google might not discover with its usual crawling methods. The Google Video sitemap is an extension of the sitemap standard.

What’s next now?

95. Decide on your tools

Start with the Search Console and then select a maximum of 1-2 other tools.
Better to use a few tools consistently than many only half-heartedly.

96. Do an SEO audit

Make one SEO check to first find and fix the weaknesses in your website.

97. Set specific goals

Set specific goals and work towards them persistently and consistently.

98. Make a timetable for your content

Don’t just start producing. Make a roadmap based on your goals.

98. Make a timetable for your content

Don’t just start producing. Make a roadmap based on your goals.

99. Choose your partners

If you can’t or don’t want to do everything yourself, choose yours SEO agency , select your service providers and partners with care.

100. Stay tuned!

SEO is a marathon not a sprint.
If you continuously work on your website and your know-how, you will be successful.