Control: Because data collection and processing takes place on the server, website operators and app developers have greater control over tracking logic and how data is used. This allows for more flexible implementation of tracking functionality and customization to meet specific requirements and business goals.
Privacy and security: Server-side tracking offers improved privacy because less data is transmitted through the user’s browser. This reduces the risk of data leaks or unwanted data collection. In addition, server-side tracking methods can be more easily brought into compliance with data protection regulations and legal requirements.
Advanced features: Server-side tracking opens up additional possibilities for processing and using tracking data. Because data is captured on the server, complex events, data filtering and transformations, and integration with other server-based services can be performed efficiently. This enables advanced analytics, personalized content, dynamic targeting and other advanced features.
Overall, server-side tracking enables more precise, controlled, and privacy-compliant collection of tracking data, resulting in better insights and more effective actions to improve the user experience, increase conversions, and optimize business results.