Although it is difficult to predict specific developments, some trends are emerging.
AI will become increasingly important, especially as a brainstorming tool. In dialog with chatbots and through the analysis of large amounts of data, marketing professionals receive new ideas and become aware of current trends even faster than before.
Creating ad texts, subheadings and graphics is much easier and faster with the support of artificial intelligence, which leaves more time for other aspects of marketing work. AI also helps to increase relevance and target group orientation, meaning that content marketing in particular is benefiting more and more from AI tools.
At the same time, the quality factor is becoming increasingly important. As more content lands on the web thanks to artificial intelligence, the demand for content quality will continue to rise. Google, Bing and other search engines will push even harder to ensure that only high-quality content ends up in the top positions.
This also makes the symbiosis between humans and AI increasingly important, as AI can only generate truly valuable content in collaboration with a human.
Other trends that are already becoming apparent are the increasing importance of social media and, in this context, short videos. In this area, AI can help with both the creation and target-group-specific display of social media content.
Social media also allow a direct line between customers and companies. Artificial intelligence can provide support here by answering simple questions independently and carrying out automated pre-qualification of inquiries before they are passed on to human employees.