Link building is one of the most important strategies to rise in search engine rankings. Because the more external pages link to a website, the more relevant and therefore better it will appear in the search results. However, link building can also be a time-consuming and tedious task. We have therefore put together the ultimate link building guide for you, so that you can achieve the best results as quickly and effectively as possible.

What is link building?

Link building is an important part of any SEO approach and should not be neglected.

But what exactly is link building anyway?

There are various definitions of link building, but the generally accepted one is:

Link building is the art of producing and publishing content that encourages others to link to your website.

Why is link building important?

Link building is an important part of search engine optimization (SEO) for several reasons:

  1. Improve visibility: If your website has high-quality backlinks from other relevant and trusted websites, search engines like Google are more likely to index your website and display it in search results. This will increase the visibility of your website and allow more potential visitors to become aware of it.
  2. Increase credibility and authority: If your website is linked to by other reputable websites, this signals to search engines that your website is trustworthy and relevant. Backlinks serve as recommendations and can increase search engine and user confidence in your website. This will strengthen your authority in the respective niche.
  3. Ranking improvement: Search engines use backlinks as a kind of “vote” for the quality and relevance of a website. The more quality backlinks you have, the more likely your website is to rank higher in search engine results. A good backlink profile can help improve your website’s ranking for relevant keywords.
  4. Generating targeted traffic: backlinks can also bring direct traffic to your website, especially if they are placed on relevant websites. When users click on a backlink that leads to your website, there is a higher likelihood that they will be interested in what you have to offer. This allows link building to bring targeted qualified visitors to your website.

What is Google’s position on link building?

It’s basically fine for Google to partner with other websites to reach your target audience. Google places no restrictions on these types of articles as long as they are effective for informing another site’s audience or creating awareness for your cause or business. However, Google’s guidelines for link exchange programs are violated if the main purpose of the article is to create many links and thus further link users. The following factors may be clustered:

  • Links in your articles that are full of superfluous keywords pointing to your website.
  • Publishing articles on many different websites or a large number of articles on a few large, different websites.
  • The use of article writers who are not knowledgeable about the topics they write about.
  • Using the same or similar content in all these articles or duplicating all the content of your own website in articles. This involves the use of both rel=”canonical” as well as from class=”external-link recommended.

How do I build links?

There are many different ways to build links. Some of these are simpler than others, but all can be effective if used properly. Here are some of the best ways to build links:

Guest contributions

Gat contributions are the most common and popular way of backlink building.

The right approach to guest blogging

The first rule in guest blogging for backlinks is to not use guest blogging for backlinks.

Successful guest blogging is never primarily about backlinks. You blog because you want to build authority and gain a following. Any backlinks you get are secondary. This is an important attitude to have. If you approach guest blogging solely with the intention of getting a link, you could end up targeting inferior sites or compromising on content quality. Both will inevitably have a negative impact on the success of this strategy.

Internalize this thought before you begin. Do guest blogging because – among other things – it helps you build or increase influence and authority, and not just for the SEO benefits.

Build a profile as a guest blogger

If you want a chance to be featured as a guest blogger in top publications, you must have published at least one quality guest post on a reputable website. This is the only way to give editors an example of your writing style and quality.

If you’ve never written a guest post before, I recommend you write the best post you can and publish it on a well-known website in your niche. This does not have to be a side with high authority, but only a side that is recognized by others.

Another option is to write an excellent post and publish it on your own blog. Give this as an example of your writing quality when addressing editors.

How to find opportunities for guest blogging

Many blogs maintain pages where they solicit guest posts. These are usually easy targets because they publicly post their guest posting policies.


Social media

Social media backlinks have a limited direct impact on search engine optimization (SEO). Search engines like Google do not consider backlinks from social media platforms as a strong ranking signal.

This means that social media backlinks alone are not enough to significantly improve your website’s ranking in search engine results.

social media

You can build backlinks with social media platforms by going about it in a number of ways:

  1. Share your content: Regularly publish quality content on your website or blog and share it through your social media channels. Make sure your posts are engaging and interesting to encourage user engagement. When your followers share your content, there is a possibility that other websites will link to your posts.
  2. Network with others: Look for relevant influencers, bloggers or companies in your industry and network with them on social media. Comment on their posts, ask questions, and offer value. By building relationships, you can get the opportunity for them to link to your website.
  3. Create social bookmarking links: Use social bookmarking platforms like Reddit, StumbleUpon, or Pinterest to share your website content. Make sure you choose the right categories or tags so that your content is visible to users searching for similar topics. If your content is valuable, other users may link to it on their websites or blogs.
  4. Share links in groups and forums: Search for topic-relevant groups and forums on social media and actively participate in discussions. Share useful resources and answers to other users’ questions while adding links to your relevant website content. Make sure your posts add value and are not considered spam.

Social media backlinks so not directly of high importance for SEO, but can have indirect effects on your visibility, reputation and traffic.

Web directories

Using online directories is a smart way to build backlinks to your business website and increase your online presence. Here’s how to do it right.

Which web directories are suitable for link building?

Not all web directories are the same and choosing the right one can make a big difference. Here are some points that you should consider when choosing:

  1. Relevance: Make sure the directory is relevant to your industry or topic. An entry in a directory that is not relevant may be of little use and may even be harmful.
  2. Authority: Search for directories that are considered authorities by search engines. These directories often have stricter entry criteria, but a link from them can be more valuable.
  3. Content quality: Check the quality of the other websites listed in the directory. A directory that is full of spam websites is probably not a good place for your website.

Keep the entries in the web directories up to date

If you are taking advantage of multiple business directories, you should keep your information and updates consistent across all of your entries.

Make sure all your information is accurate, on brand, and up to date, down to the smallest detail.

Consistency is necessary for your entire web presence, including your directory listings, if you want to strengthen your search engine optimization and build authority.

Your reputation is tarnished when people searching for a business like yours encounter errors and inconsistencies in seemingly small details like your business hours, website URL, or email address.

Press releases

Backlinks are one of the most important factors of off-page optimization to increase the (link) popularity of its website and thus improve the ranking in search engines. But often it is difficult to get new backlinks. A proven tool in this case is the classic press release. With a PM, you can not only make your expertise known, but also at the same time clearly self-promote your own company or products and/or services.

Especially nice is that most portals around press releases are free and allow the use of links! As a rule, these links are also dofollow, which makes the backlink even more valuable for your own search engine optimization. But the question now is: What do you have to consider for a professional press release?

  1. Write snappy headlines: follow the style of popular newspaper headlines that will immediately draw readers’ eyes to your press release. Also use interesting keywords that will later appear in the search engine SERPs and thus help you to get even more readers for your press release. If your press release is really interesting, the readers on the PR page will also become new visitors to your own website.
  2. Write your actual text neutrally, factually and seriously, as if you were reporting on general information: Write your press release in an interesting way and do not let the text degenerate into a pure advertising message. Readers recognize such things quite quickly and lose the desire to read on.
  3. Write the press release in a compact and clear way: Bring the information in your press release to the point. The length should not exceed one DIN A4 page. However, if you have any further information, please add a note at the end of the text incl. a comment. Link to your page. But be careful: A press release should already contain all the relevant information you want to share on a topic. The link should only give the interested user a hint where to find more information about your topic. It makes sense if you already have a ready-made page for this on your website.
  4. Be sure to include your contact information at the end of your press release: (company name), contact person, address, (phone number), email and of course the link to your website. Offer the reader more information here if desired and your willingness to be helpful to them with questions. Especially in the service desert that is Germany, good and above all nice contact is always well received.

Blog comments

Blog commenting for SEO is an easy strategy to build links to your website while building strong relationships with people in your industry.

It’s about sharing ideas or opinions about what people think or feel about a topic. It can also help blogs attract visitors, generate leads, and give them a “social touch.”

  1. Choose relevant blogs: look for blogs in your niche or industry that are thematically related to your website. Comment on posts that are of interest to your audience and offer valuable information or opinions.
  2. Be authentic and meaningful: Make sure your comments are relevant and meaningful. Avoid spam or superficial comments. Provide constructive feedback, ask questions, or share additional information that adds value to readers.
  3. Use your name and website: Include your name or company when you post a comment. Also add the link to your website in the field provided. This will allow other readers and bloggers to access your site if they are interested in your posts.
  4. Be active and engaged: Come back to blogs regularly to respond to replies or other comments. This shows commitment and can lead to further discussions. It is important to build a positive image and maintain an active community membership.
  5. Avoid excessive self-promotion: although adding your website link is important, it is important not to appear too promotional. Avoid excessive self-promotion or posting spam links. Instead, focus on making a real contribution to the discussion.

Sponsored articles are undoubtedly a valuable form of online marketing. Here are the biggest advantages of sponsored articles:

  1. You build brand awareness: you can publish high-quality content on well-known portals so that users are interested in your company and may become customers.
  2. Marketing at a manageable cost: it is not an expensive form of advertising. You decide how much money you are willing to spend and choose websites or web portals where you publish content.
  3. More inbound links: You can get external links directly from sponsored articles, and if they are valuable, bloggers will link to them from their sites, increasing the impact of those links. It is also possible that they link to the website of the company that created the interesting content.

Lectures and conferences

If you are invited to speak at an event, you are well on your way to being considered a thought leader.

However, you’ll want to keep building links to solidify your place in the industry – not everyone will be there to see your presentation.

One of the best methods for building links through speaking events is to create landing pages for each event you speak at. The landing page should include details about the event itself, as well as slides, opt-ins, downloads, and other resources.

When creating resources for the event, focus on developing them so that they also function as valuable standalone content – you want them to be link-worthy, after all.

Then try to get a link from the organizer’s website.

Link Building Best Practices

1. find the right websites to place your links

Placing your links on websites that are relevant to your business or website is a great way to attract the attention of potential clients and customers. This is also a great way to increase your website visibility and drive more traffic to your website.

2. make sure that your link is placed on a high quality website

Placing your link on a high quality website can help your website rank higher in search results. This is especially important if you are trying to drive more traffic to your website. A quality website can help your website be seen as trustworthy and relevant, which can lead to more people visiting your website.

3. make sure that the link looks natural

If you want to make sure the link looks natural, you should include it in the content instead of just attaching it to the page. This means that the link is in a context that makes sense to the reader. This can help the link be seen as useful and relevant, driving more traffic to your website.

Link building through an agency?

Link building is an important part of search engine optimization. A cooperation with a
link building agency
can be useful if certain requirements are met. Below are some situations where working with a link building agency can be useful:

Lack of time in the company: If the company does not have enough resources to plan and implement a successful link building strategy, working with a link building agency can make sense. The agency has the knowledge and experience to develop and implement effective link building strategies.

Lack of know-how: If the company does not have the necessary know-how to plan and implement a successful link building strategy, cooperation with a link building agency can be useful. The agency has the necessary expertise and can help the company develop and implement an effective strategy.

High competitive pressure: If the company operates in a highly competitive market, working with a link building agency can make sense. The agency can help the company stand out from the competition and rank better in search engine results.

Massive scaling: if the company wants to expand and build a larger online presence, working with a link building agency can make sense. The agency can help the company develop an effective link building strategy to scale the company’s online presence.

Overall, working with a link building agency can make sense if the company does not have enough time, expertise or resources to plan and implement a successful link building strategy. The agency can help the company develop and implement an effective strategy to improve the company’s online presence.

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