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ShokzE-commerce

+77%

Impressions on Google

Shokz attracts more visitors from German searches

Shokz wanted to reach German customers with more relevant content. In April 2026, the website appeared in Google Search 77% more often than a year earlier.

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At a glance
Client
Shokz, provider of open-ear headphones
Industry
Headphones and consumer electronics
Market
Germany
Channels
SEO (content, blog, backlinks)
Year
2025
  • +77%impressions in Google Search, April 2026 vs. April 2025
  • +16%clicks from organic search in the same comparison
  • 8.2average position in April 2026, up from around 19
The challenge

Much of the content had been translated from English, so it didn't always reflect the terms and questions German customers actually use.

What we did

We researched search terms for the German market and turned them into concrete content topics. We restructured the blog and built it out as a go-to hub for buying guides, strengthened internal linking across the content and built backlinks from other websites. The focus throughout: the questions customers ask before buying headphones.

The result

77% more impressions and 16% more organic search clicks in April 2026 vs. April 2025: 809,641 impressions and 25,732 clicks. The average position improved from around 19 to 8.2.

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Julia Bühler

Julia Bühler · Solution Manager

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In a first call, we pinpoint where your online marketing has the most profit potential.

Next, you choose a time for your appointment.