PlateART cuts its cost per order by 23%

PlateART sells made-to-measure back panels that customers design online. In November 2023, the ad cost per order fell 23% year over year.

At a glance

Client: PlateART, custom back panels with an online configurator
Industry: Custom-made back panels
Channels: Google Ads (Performance Max, Search), remarketing
Year: 2023
Website: plateart.de

−23%cost per order, November 2023 vs. November 2022
800%return on ad spend (ROAS) in November 2023
+12%revenue in November and December 2024, year over year

The challenge

Broad renovation-related searches were expensive. The goal: help prospects see what the back panels can do, and get them to finish the designs they had started and place an order.

What we did

We paired before-and-after images with ads for specific product terms and re-engaged visitors who had started a configuration. Reporting tracked completions in the configurator. Search terms with high drop-off rates were paused based on defined rules, shifting budget to better-performing searches.

The result

23% lower cost per order in November 2023 compared with November 2022, on 20% less ad budget and with 5% more orders. That month, every ad euro generated €8 in revenue. In November and December 2024, revenue grew a further 12% year over year.