Killisperger Alois wins more local inquiries

Beyond referrals, the company wanted to win more inquiries through Google. Tested against the previous campaign, the new bidding strategy delivered 191% more inquiries.

At a glance

Client: Killisperger Alois, earthworks, demolition and transport
Industry: Earthworks and demolition
Channels: Google Ads (Search)
Year: 2023
Website: killisperger-alois.de

+191%inquiries when testing the new bidding strategy against the previous campaign
−66%cost per inquiry in the same test

The challenge

The company was looking for new earthworks, demolition and transport contracts in and around Augsburg, with the budget focused on its own service area.

What we did

We narrowed the ads' geographic targeting and created separate ad groups for each service. Calls and form submissions were tracked as conversions. Based on this data, we refined the keywords and excluded irrelevant searches. The campaigns can now be judged by the leads they actually generate.

The result

191% more inquiries and 66% lower cost per inquiry, measured by testing the new bidding strategy against the previous campaign (interim results, December 2023).

Service used