WIBA PartsB2B

+71%

Conversions

WIBA Parts wins more inquiries through Google Ads

WIBA Parts was getting the right visitors from paid ads, but few inquiries. After an overhaul of landing pages and campaigns, conversions in March 2026 rose 71% month over month.

Initial consultation on Google Ads

In a first call, we show you how your Google Ads account can deliver more profit.

Next, you choose a time for your appointment.

At a glance
Client
WIBA Parts, global supplier of spare parts
Industry
Spare parts for business customers
Markets
International
Channels
Landing pages for paid campaigns
Year
2026
  • +71%conversions in March 2026 vs. February
  • +63%contact inquiries in March 2026, 13 vs. 8
  • −21%cost per conversion in July 2026, from €147.95 to €116.96
The challenge

Key information was buried in long blocks of text, and the pages lacked named contacts and references.

What we did

We restructured the machine pages and put contacts and references front and center. Forms and buttons were made clearer, and response time information explained what happens after submitting. As a result, the pages converted more of the existing traffic into inquiries, with no increase in ad budget.

The result

71% more conversions in March 2026: 29, up from 17 in February, including 13 contact inquiries (vs. 8) and 16 phone number clicks (vs. 9). In July 2026, the cost per conversion fell from €147.95 to €116.96. The ads' click-through rate was around 15% in late summer 2025.

Similar case studies

How other companies improved their results with us.

Initial consultation

Let's find out where your budget can work harder.

A one-on-one conversation where we assess your current position together.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation on Google Ads

In a first call, we show you how your Google Ads account can deliver more profit.

Next, you choose a time for your appointment.