B2B

4

Brands: Sinamics, Sinumerik, Simogear, Simotics

Siemens teams learn SEO for four industrial brands

Siemens Motion Control's marketing team runs the websites for Sinamics, Sinumerik, Simotics and Simogear. Following a seminar on SEO and Google Ads, we worked with the marketing managers to develop keywords and content for all four brands.

Initial consultation on SEO

In a first call, we show you which searches can drive revenue for your business.

Next, you choose a time for your appointment.

At a glance
Client
Siemens AG, Digital Industries, Motion Control
Industry
Industry and automation
Brands
Sinamics, Sinumerik, Simotics, Simogear
Locations
Erlangen, Nuremberg and Prague
Service
Seminar on SEO and Google Ads, keyword and content research in German and English
Year
2019–2020
  • 4brands: Sinamics, Sinumerik, Simotics and Simogear
  • 3projects: one seminar and two follow-up research engagements
The challenge

The pages on siemens.com are localized for each country. The team was looking for keywords that work across markets and wanted to take SEO forward in-house.

What we did

We kicked off with a seminar on SEO and Google Ads in Erlangen. We then worked with the marketing managers in Erlangen, Nuremberg and Prague to develop keywords, topics and content for each brand, covering areas such as servo drives, CNC and Safety Integrated. The keyword reports were delivered in German and English and included a benchmark of the main competitors.

The result

The four brand teams now have keywords, topics and content templates in German and English for their product pages. The seminar led to two follow-up projects.

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Julia Bühler

Julia Bühler · Solution Manager

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Initial consultation on SEO

In a first call, we show you which searches can drive revenue for your business.

Next, you choose a time for your appointment.