Rebike beats its revenue target for Google Ads

Rebike wanted clearer insight into which ads drive orders. After an overhaul of tracking and campaigns, ROAS from March to September 2023 reached 480%, above the 429% target.

At a glance

Client: Rebike, provider of refurbished e-bikes
Industry: Refurbished electric bikes
Channels: Google Ads, Google Shopping via CSS
Year: 2022
Website: rebike.com

480%return on ad spend (ROAS), March to September 2023, vs. a 429% target
450%return on ad spend (ROAS) in the first month after the tracking switch
€215,000transaction value from the Shopping campaign for Germany (approx., as of October 2023)

The challenge

Gaps in the advertising data made budget allocation difficult, and the tracking needed to respect visitor consent.

What we did

We rebuilt the technical tracking setup and implemented Google Consent Mode. We also connected Google Shopping through our comparison shopping service (CSS). More complete tracking made it easier to assess ad performance.

The result

480% ROAS from March to September 2023, 12% above the 429% target. In the very first month after the tracking switch, ROAS reached 450%. The Shopping campaign for Germany generated around €215,000 in transaction value, 55% of the entire account (as of October 2023).