Articles on Google Analytics

More on tracking & analytics

6 articles

Google AnalyticsAlex Sperber
Data intentionality: how to make GA4 a precise basis for decisions
How to set up GA4 with a clear measurement intent and thus obtain reliable data for your marketing decisions.February 4, 20268 min
Google AnalyticsAlex Sperber
GA4 as a growth engine: seven levers for your company
Seven levers with instructions to turn GA4 into a tool for growth.February 4, 20266 min
Google AnalyticsAlex Sperber
Mapping user journeys in GA4 to make your SEO ROI measurable
How to measure SEO ROI in GA4 and show how organic traffic turns into customers.January 27, 20267 min.
Google AnalyticsPhilip Thomisch
Conversion tracking across all campaigns: how to measure what works across channels
Precise conversion tracking in 2026: how marketing mix models and GA4 together deliver reliable data.November 18, 20259 min
Google AnalyticsAlex Sperber
Cost analysis for setting up Google Analytics 4 (GA4): what the effort depends on
What setting up GA4 actually costs and where you can save.December 17, 20249 min
Google AnalyticsAlex Sperber
Campaign tracking with Google Analytics: how your budget flows into the campaigns that sell
Campaign tracking with Google Analytics and UTM parameters: how your budget flows into the campaigns that sell.November 12, 20247 min

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