Articles on strategy

11 articles

Market analysisAlex Sperber
Market analysis: Online marketing for Bitcoin and crypto
What investors search for around Bitcoin and crypto, what clicks cost and which websites Google names in AI Overviews.October 26, 20265 min.
Market analysisAlex Sperber
Market analysis: Online marketing for insurance
What customers search for around car, health, liability and home contents insurance, what clicks cost and whom Google names in AI Overviews.October 25, 20268 min
Market analysisAlex Sperber
Market analysis: Online marketing for online brokers
What investors search for around ETFs, securities accounts and brokers, what clicks cost and which websites Google cites as sources in AI Overviews.October 24, 20269 min
Market analysisAlex Sperber
Market analysis: Online marketing for asset managers
What investors search for around asset management, fee-based advice and robo-advisors, what clicks cost and whom Google names in AI Overviews.October 24, 20268 min
StrategyAlex Sperber
Online marketing for gyms: how to win new members predictably
1.2 million local Google searches per month: how gyms turn them into new members.May 20, 202626 min
StrategyPhilip Thomisch
Google tag gateway: how to measure your conversions more completely via your own domain
With the Google tag gateway, you measure more reliably, bypass blockers and improve your ROAS.February 14, 202613 min
StrategyAlex Sperber
AI search: with seven adjustments, your company gets recommended
How we respond to AI search and how our clients benefit from it.January 21, 20269 min
StrategyAlex Sperber
Competitive analysis: indispensable for SEO, Google Ads and content marketing
Who your real competitors in search are and how to find gaps with SEO data, auction data and content.April 8, 20254 min
StrategyAlex Sperber
Google Ads or Microsoft Advertising: how to allocate your search budget profitably
Google Ads and Microsoft Advertising compared: which platform suits your advertising strategy.October 9, 20247 min
StrategyAlex Sperber
Online marketing for trade businesses: how to manage jobs and job applications
Full order books are not yet profit. How trade businesses manage their online marketing profitably.July 17, 20249 min
StrategyAlex Sperber
SEA explained: the fundamentals of search engine advertising
The fundamentals of search engine advertising: how relevance advances your business goals.March 5, 20249 min

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Articles on strategy

Market analysis: Online marketing for Bitcoin and crypto

Market analysis: Online marketing for insurance

Market analysis: Online marketing for online brokers

Market analysis: Online marketing for asset managers

Online marketing for gyms: how to win new members predictably

Google tag gateway: how to measure your conversions more completely via your own domain

AI search: with seven adjustments, your company gets recommended

Competitive analysis: indispensable for SEO, Google Ads and content marketing

Google Ads or Microsoft Advertising: how to allocate your search budget profitably

Online marketing for trade businesses: how to manage jobs and job applications

SEA explained: the fundamentals of search engine advertising

When everyone uses AI, real substance becomes a competitive advantage.

Let's find out where your budget can achieve more.

Schedule a consultation

Choose a day