Kanzlei WeinrichLocal

+73%

Inquiries in May 2023 compared with May 2022

Kanzlei Weinrich wins 73% more inquiries via Google Ads

The law firm of Mag. Jakob Weinrich in Vienna wins clients through Google Ads. Since 2021, we have managed the campaigns for general legal questions, divorce, criminal law and real estate law.

Initial consultation on Google Ads

In the first conversation, we show you how your Google Ads account can bring more profit in the future.

In the next step, you choose your appointment.

At a glance
Client
Rechtsanwaltskanzlei Mag. Jakob Weinrich, LL.M., Vienna
Industry
Law firm and legal advice
Service
Google Ads, conversion tracking
Year
2021–2025
  • +73%inquiries in May 2023 compared with May 2022 (114 instead of 66)
  • +30%inquiries from the campaign for general lawyer searches after the budget increase in November 2023
  • +37%inquiries in July 2025 compared with June with almost the same budget
The task

People looking for a lawyer in Vienna usually call directly or book an appointment online. The campaigns were meant to bring more of these inquiries and avoid searches on topics the firm does not handle, such as debt collection for debtors or asylum law.

What we did

First, we switched tracking to the Google Ads tag. Since then, clicks on the phone number and email address as well as online appointment bookings each count as an inquiry. In addition to the campaign for general searches for a lawyer in Vienna, separate campaigns were created for divorce, criminal law and real estate law. We manage bids by cost per inquiry and gradually increase the budget where inquiries are generated most cost-effectively. We exclude search terms for areas of law outside the firm's practice.

The result

In May 2023, 114 inquiries came in via Google Ads, compared with 66 in May 2022, an increase of 73%. After the daily budget was increased in November 2023, the campaign for general lawyer searches achieved 30% more inquiries. In July 2025, inquiries rose by 37% to 89 with almost the same budget.

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Julia Bühler

Julia Bühler · Solution Manager

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Initial consultation on Google Ads

In the first conversation, we show you how your Google Ads account can bring more profit in the future.

In the next step, you choose your appointment.