Online marketing for coaches and consultants

More well-matched initial consultations for your practice

Get found when executives, companies or professionals search for a coach or consultant for their issue.

We make your positioning visible on Google, on LinkedIn and in AI answers, and guide prospects all the way to a booked initial consultation.

Business coach and owner of a consultancy in a navy blazer holding a notebook, photographed from below

Initial consultation for coaching & consulting

In the initial consultation, we show you how to win clients online who are a good fit for your offer.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Make your expertise visible

Show your positioning where clients make their decisions.

People looking for a coach or consultant want to know in advance whether you understand their issue. We present your focus areas, your method and yourself so that prospects see this quickly, in Google Search, on LinkedIn and in answers from ChatGPT.

Not everyone books right away. With a webinar or a guide, you win contacts who want to get to know you, and lead them step by step to an initial consultation.

Woman in a rust-red blazer standing with her hands in her pockets in a lit corridorGoogle AdsGoogleChatGPTYouTube
Our approach

How we win well-matched clients for your coaching and consulting.

  1. 01

    Sharpen your positioning

    Together with you, we clarify who you work for and which problem you solve. From this, we create pages and ads that speak to exactly these people.

  2. 02

    Appear in searches for your topic

    We advertise your offer in searches for coaching or consulting on your focus areas. We exclude searches that don't fit you.

  3. 03

    Reach decision-makers on LinkedIn

    We run ads for your offer, your webinar or your guide on LinkedIn, targeted by the job title, industry and company size of your ideal clients.

  4. 04

    Webinars and guides as a starting point

    We build sign-up pages for your webinar or guide and promote them. We guide new contacts to an initial consultation with emails.

  5. 05

    Get mentioned in AI answers

    We prepare your profile, your topics and your articles so that ChatGPT and other AI assistants describe you correctly. Every page states who you are and what you stand for.

Process

How we bring you well-matched initial consultations.

  1. 01 / Analysis

    We clarify your target group, your offer and your available slots and review your website, LinkedIn profile and past advertising.

  2. 02 / Prioritization

    We decide which topic and which entry point we advertise first: a direct initial consultation, a webinar or a guide.

  3. 03 / Implementation

    We create pages, ads and emails and set up appointment booking and tracking.

  4. 04 / Management

    We analyze sign-ups and initial consultations and shift the budget to the topics and channels that bring well-matched clients.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every coach and consultant writes their posts and pages with AI, every method sounds the same. Prospects can then no longer tell who really understands their problem.

Successful marketing for coaches and consultants takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Together with you, we decide which topic will make you visible.

We discuss your positioning, your offer, webinars or guides and your current online presence with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for coaching & consulting

In the initial consultation, we show you how to win clients online who are a good fit for your offer.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for coaches and consultants

What happens if you get inquiries that don't fit your offer?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Is a webinar or guide worthwhile as a starting point?

Often yes, if your clients take their time to decide. We test with you whether prospects tend to book an initial consultation directly or come through a webinar or guide first, and align the budget accordingly.

Do I need LinkedIn if I'm found on Google?

Not always. If you work with companies or executives, you can reach them on LinkedIn even when they aren't actively searching. We check with you which channel makes sense first for your target group.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.