Online marketing for education providers

More enrollments for your programs

Get found when people search for a distance learning degree, continuing education, retraining or a language course.

We bring prospects to your information materials, to an advisory session and to enrollment, aligned with your start dates.

Student advisor at a private university in a navy cardigan holding a notebook, photographed from below

Initial consultation for education

In the initial consultation, we show you how to win more prospects for your programs online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Guide prospects all the way to enrollment

Show your programs when people want to keep learning.

Deciding on a degree or further training takes time. Many first request information materials, compare providers and talk to an advisor. We guide prospects along this path and measure who enrolls in the end.

We get your degree programs and courses into Google Search and answers from AI assistants, with content, qualification, duration and the funding options your program offers.

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Our approach

How we win prospects and enrollments for your programs.

  1. 01

    Advertise each degree program separately

    For degree programs, continuing education, retraining and courses, we build separate campaigns with separate budgets. That way, you see how many enrollments each program brings.

  2. 02

    Pages that answer questions

    For each program, we present content, qualification, duration, structure and requirements clearly. Information materials and advisory appointments are accessible from every page.

  3. 03

    From information materials to enrollment

    People who request information materials haven't decided yet. We measure which inquiries turn into advisory sessions and enrollments and align the advertising accordingly.

  4. 04

    Show funding clearly

    If your program is eligible for funding, for example through an education voucher (Bildungsgutschein), we show this on your pages. We only advertise funding options that you confirm to us.

  5. 05

    Manage advertising around start dates

    Ahead of your start dates and application deadlines, we increase the budget for the relevant programs. When courses are full, we shift it to the next date.

Process

How we bring you prospects and enrollments.

  1. 01 / Analysis

    We clarify programs, target groups and start dates and review your website, inquiry channels and past advertising.

  2. 02 / Prioritization

    We decide which degree programs and courses we advertise first and up to which date.

  3. 03 / Implementation

    We create pages and ads for your programs and set up tracking and the connection to your CRM.

  4. 04 / Management

    We analyze inquiries, advisory sessions and enrollments and shift the budget to the programs that bring you participants.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every education provider writes its pages with AI, degree programs and courses sound the same everywhere. Prospects then choose the program that shows up first or put off the decision.

Successful marketing for education providers takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Together with you, we choose the degree programs and courses we advertise.

We discuss your programs, start dates, your path from information materials to enrollment and your advisory service with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Initial consultation for education

In the initial consultation, we show you how to win more prospects for your programs online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for education providers

What happens if too few inquiries turn into enrollments?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Can we advertise funding such as the education voucher (Bildungsgutschein)?

Yes, if your program is approved for it. We only advertise funding options that you confirm to us, and you approve every ad. The legal assessment remains with you.

Many people request information materials, but few enroll. What do you do?

We measure which inquiries turn into advisory sessions and enrollments and align advertising and budget accordingly. On your pages, we answer the questions prospects have before they decide.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.