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Online marketing for opticians and hearing care professionals

More eye tests and hearing tests for your store

Get found when people nearby look for an optician, a hearing test or new contact lenses.

We bring customers to appointments in your store and to your online shop, with advertising that complies with the rules for medical devices.

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Optician and store owner in a gray blazer holding an eyeglass frame, shot from below

Optics & audiology initial consultation

In the initial consultation, we show you how your store can win more appointments and customers online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Appointments in store and orders online

Put your store in front of customers searching nearby.

Anyone who needs new glasses or is having trouble hearing usually looks for an appointment nearby. We bring your store, with opening hours, services and online booking, into Google Search and Google Maps.

If you have an online shop for contact lenses, care products or glasses, we advertise it on Google so that repeat orders come to you and not to large online retailers.

Free initial consultation
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Our approach

How we win new customers for your store.

  1. 01

    Appointments for eye tests and hearing tests

    We advertise eye tests, eyewear advice and hearing tests on searches in your area. Ads lead directly to online booking or a phone call.

  2. 02

    Get to the top of Google Maps

    We maintain your Google Business Profile with opening hours, services, brands and photos. That way, your store appears when people nearby search for an optician or hearing care professional.

  3. 03

    Pages that answer questions

    We explain your services, how a hearing test works and common questions about progressive lenses or cost coverage in plain language. Booking and phone are available on every page.

  4. 04

    Sell contact lenses and glasses online

    For your shop, we set up Google Shopping and search ads. We factor in the requirements for advertising medical devices from the start.

  5. 05

    Manage multiple locations

    Each store gets its own profile, its own ads and its own budget. That way, you see which location brings which appointments.

Process

How we bring customers to your store and your shop.

  1. 01 / Analysis

    We clarify locations, available appointments and focus areas, and review your Google profile, website and shop.

  2. 02 / Prioritization

    We decide whether to advertise eye tests, hearing tests or the shop first, and in which area.

  3. 03 / Implementation

    We maintain your profiles, create pages and ads and set up appointment booking, tracking and product data.

  4. 04 / Management

    We evaluate appointments, visits and orders and shift budget to what brings in customers.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When all opticians and hearing care professionals write their pages with AI, guides on glasses and hearing aids sound the same everywhere. Customers then go to the store that appears first, or order straight from an online retailer.

Successful marketing for opticians and hearing care professionals takes more than AI. We do the work that makes the difference.

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Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Practical know-how you can put to work.

Initial consultation

Together with you, we choose what to advertise: eye tests, hearing tests or shop.

We discuss your locations, available appointments, focus areas and current online presence with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Optics & audiology initial consultation

In the initial consultation, we show you how your store can win more appointments and customers online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for opticians and hearing care professionals

What happens if too few appointments come through Google?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

What applies to advertising hearing aids and contact lenses?

Special rules apply to advertising medical devices such as hearing aids and contact lenses. We factor in these requirements from the start, and you approve every ad. The legal assessment remains with you.

Can you advertise optics and audiology separately?

Yes. Eye tests and hearing tests get their own pages, ads and budgets. That way, you see which area brings which appointments, and we shift budget to where appointments are available.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.