Articles on AI

More on AI visibility (GEO)

30 articles

AIAlex Sperber
AI Overviews: Why first place alone is no longer enough
With AI Overviews, position 1 on Google can bring significantly fewer visitors. What this means for reporting and content strategy.November 4, 20265 min
AIAlex Sperber
Structuring web content so AI can understand it
How to write sections so that AI systems understand them correctly even without the rest of the page.November 2, 20269 min
AIAlex Sperber
Why ChatGPT doesn't recommend your company – and what you can do about it
Why AI systems often misclassify your company and how to check what ChatGPT knows about you in four steps.October 25, 202612 min.
AIAlex Sperber
Which businesses AI systems recommend in major cities
Local questions in ten major cities to ChatGPT, Perplexity and Google: which businesses are named and whether they are the businesses from the Local Pack.October 25, 20263 min
AIAlex Sperber
Who ChatGPT, Perplexity and Google recommend for customer questions
50 customer questions to ChatGPT, Perplexity and Google: which providers each of the three recommends and which websites it relies on.October 25, 20264 min
AIAlex Sperber
How often Google answers with AI itself in five industries
1,227 Google searches from five industries: how often Google answers with an AI Overview and which websites it cites as sources.October 25, 20265 min
AIAlex Sperber
ChatGPT Ads introduces conversion bidding, geo exclusions and bulk tools
ChatGPT Ads now offers conversion bidding, geo exclusions and bulk tools. What this means for advertisers.July 27, 20262 min
AIAlex Sperber
Google reveals: how to optimize your website for AI search
Google's AI search is changing SEO. How to prepare your website for it and secure your rankings.May 26, 20265 min
AIAlex Sperber
Why you should focus on GEO now: our data from 97 cities
AI is changing search. How to make your brand visible in AI answers with Generative Engine Optimization.March 11, 20269 min
AIAlex Sperber
Universal Commerce Protocol (UCP): what the open standard means for your online store
With the Universal Commerce Protocol, AI assistants complete purchases directly. What this means for the classic customer journey.February 4, 20267 min
AIAlex Sperber
Agentic commerce in B2B: How your company makes the AI's shortlist
AI agents are already influencing B2B purchasing decisions today. Here is how to prepare your company for agentic commerce.January 29, 20265 min.
AIAlex Sperber
AEO checklist: How to increase your visibility in AI answers
Our AEO checklist shows how to improve your presence in AI answers in a targeted way.January 28, 202611 min
AIPhilip Thomisch
ChatGPT Ads: your guide to advertising in ChatGPT
Advertising in ChatGPT is coming. How to use this new opportunity for your marketing.January 27, 20265 min
AIAlex Sperber
Agentic commerce: Your guide to selling through AI assistants
In agentic commerce, AI agents make purchase decisions for customers. Which e-commerce levers count now.January 27, 20267 min.
AIAlex Sperber
GEO: how your company gets into AI answers
With Generative Engine Optimization, your brand becomes part of the answers of language models. How to optimize your content for it.January 21, 20269 min
AIAlex Sperber
Google launches the Universal Commerce Protocol: what merchants need to know now
Google's new e-commerce standard reduces cart abandonment and increases merchants' revenue.January 12, 20262 min
AIAlex Sperber
AI and SEO 2026: ten strategies for your visibility in AI search
AI is changing search. Those who understand AI systems now secure tomorrow's visibility.January 8, 20265 min
AIFelicitas Bürger
SEO for large websites: how to secure your brand's visibility in AI search
SEO is increasingly driven by AI. How to secure your brand's visibility in answer engines.January 1, 20265 min
AIAlex Sperber
AI agents in marketing: where to start and what needs to be right first
How AI agents extend your marketing with scale, personalization and intelligence.December 9, 20256 min.
AIAlex Sperber
What is GenMedia? How AI-generated media is changing marketing
How AI-generated media makes marketing faster and more personal, with up to 40% more campaign performance.December 2, 20255 min
AIFelicitas Bürger
Vertex AI Search: what Google's AI search means for your website
How Vertex AI Search changes the use of websites and apps with AI-powered answers, semantic search and personalization.December 2, 20254 min
AIAlex Sperber
Agentic commerce: How ChatGPT becomes a sales channel for your Shopify store
Shopify is becoming a sales channel in ChatGPT. Opportunities and risks for retailers.November 24, 202523 min.
AISven Nossek
AI search results: Who is liable when the AI lies?
Who is liable for wrong AI answers: why companies are responsible for the output of their AI.October 14, 202519 min.
AISven Nossek
AI search engines compared: whom ChatGPT, Perplexity and Gemini recommend
How ChatGPT, Perplexity and other AI search engines generate answers and what that means for your content.October 14, 202519 min.
AISven Nossek
Google: These are the contents that get clicked in AI Overviews
Google shows which content gets clicked in AI Overviews, and what this means for your SEO strategy.September 24, 202513 min
AISven Nossek
SEO for LLMs and AI Overviews: how your company gets mentioned in AI answers
AI Overviews are changing SEO. How your brand gets mentioned in AI answers and cited as a source.September 9, 20255 min
AIAlex Sperber
AI Overviews and Google Ads: where your ads appear in Germany
How to increase your visibility on Google in a targeted way with AI Overviews and ads.August 28, 20256 min
AIAlex Sperber
Google's AI answers: what they mean for your clicks, your traffic and your profit
Fewer clicks, falling traffic: what Google's AI answers mean for website operators.July 2, 202515 min
AIAlex Sperber
How to get your products into ChatGPT's shopping feature
How to integrate your products into ChatGPT's new shopping feature for free.April 30, 202515 min
AIAlex Sperber
ChatGPT and SEO: a tool for your content and a new search channel
How ChatGPT helps with research and technical SEO and what it takes for ChatGPT to use your pages in answers.February 12, 20254 min

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