Wellness Stars wins more visitors for its offers

Wellness Stars wanted to be found more often in searches for wellness experiences. Organic clicks rose by 146% year over year.

At a glance

Client: Wellness Stars, booking platform for wellness experiences
Industry: Tourism and wellness
Channels: SEO
Year: 2026
Website: wellness-stars.de

+146%clicks from organic search, year over year (April to July 2024)
+30%inquiries through the inquiry form over the same period
17overnight stay inquiries, up from 9 in the same period of the previous year

The challenge

The website ranked low for many searches, so it reached only a small share of the people interested in its offers.

What we did

We overhauled the technical setup and content and supported the team through implementation. The pages were aligned more closely with relevant search terms and made easier to use.

The result

146% more organic clicks: 21,490 instead of 8,749 from April 25 to July 24, 2024, compared with the same period of the previous year. The inquiry form generated 30% more inquiries, and overnight stay inquiries rose from 9 to 17. Average position improved from 19 to 15.4.