Fluidonline lays the groundwork for more visibility on tool questions

Fluidonline sells PROXXON tools, spare parts and car accessories. For questions about selection and compatibility, we developed an action plan for Google and AI search.

At a glance

Client: FLUID Onlinehandel e.K. (Fluidonline), online retailer of PROXXON tools, spare parts and car accessories
Industry: Tool retail and spare parts
Service: GEO (AI visibility)
Year: 2026
Website: fluidonline.de

+8.1%more clicks from Google Search (28 days compared with the previous 28 days)
+8.5%more impressions in Google Search, same click-through rate
3%share in AI-generated answers, first measurement

The task

The shop had the right products but did not yet answer many technical questions. Technical hurdles also made it harder for its content to be captured.

What we did

We reviewed the technology, product data and categories and prioritized 14 measures. These include better accessibility for search systems, meaningful product information and briefings on technical questions such as Security Torx. The plan also covers structured data on spare part compatibility. The first AI measurement serves as the baseline for further development.

The result

1,536 Google clicks in 28 days, 8.1% more than in the previous 28 days. Impressions rose by 8.5% to 82,905. The first measured share in AI answers was 3%.