Klauss increases its Shopping revenue from spirits by 240%

The wine merchant sells wine and spirits online. After the Shopping campaigns were separated, revenue from spirits rose by 240% in March 2022.

At a glance

Client: Klauss, online retailer of wine and spirits
Industry: Wine and spirits
Channels: Google Ads (Shopping, Search)
Year: 2022–2023
Website: klauss.de

+240%Shopping revenue from spirits in March 2022 compared with February
+50%conversion rate in the same period
+15%revenue in January 2023 compared with January 2022

The task

Wine and spirits ran together in one campaign. This made it impossible to manage the budget by product range.

What we did

We split the Shopping campaigns into wine and spirits and created new ad groups for wine.

The result

240% more revenue from spirits and 40% more from wine via Google Shopping in March 2022 compared with February. The conversion rate rose by 50%, and the average order value by €9 to €90. In January 2023, revenue was 15% above the same month of the previous year.

Services used