Magic Laze increases its orders fivefold from Google Shopping

The online shop launched with Google Shopping in 2022. From April to July 2022, orders rose from 21 to 106.

At a glance

Client: Magic Laze, online shop
Industry: Online shop
Channels: Google Ads (Shopping, Search), CSS
Year: 2022
Website: magiclaze.com

×5orders: 106 in July 2022 instead of 21 in April
307%revenue per euro of ad budget in July 2022, compared with 89% in April
€6,128revenue in July 2022, compared with €1,255.25 in April

The task

In April 2022, the Shopping campaign brought in less revenue than it cost: €0.89 per ad euro.

What we did

We optimized the product titles in the feed, switched the ads to a comparison shopping service (CSS), gradually increased the budget and raised the target for revenue per ad euro.

The result

106 orders in July 2022 instead of 21 in April, around five times as many. Revenue rose from €1,255.25 to €6,128, and revenue per ad euro from 89% to 307%, above the target of 280%. After switching to the CSS, the cost per click fell from €0.66 to €0.58.

Services used