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RempelB2B

−71%

Cost per click

Rempel cuts its cost per click by 71%

Rempel provides fire protection in the Ulm area. From January to April 2026, the cost per click fell from €5.23 to €1.52, and inquiries rose.

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At a glance
Client
Rempel GmbH, fire protection in the Ulm area
Industry
Fire protection
Channels
Google Ads (Search, Performance Max)
Year
2026
  • −71%cost per click in April 2026 compared with January, from €5.23 to €1.52
  • +60%inquiries in April 2026 compared with March
  • −34%cost per inquiry in April 2026 compared with March
The task

In January 2026, clicks cost €5.23 and too few inquiries came in.

What we did

We reworked the Search and Performance Max campaigns, excluded irrelevant search terms and cleaned up the conversion tracking.

The result

71% lower cost per click in April 2026 compared with January, €1.52 instead of €5.23. In April there were 1,400 clicks and 60% more inquiries than in March, and the cost per inquiry fell by 34%.

Service used

These are the services we provided to Rempel.

Similar case studies

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Initial consultation

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Julia Bühler

Julia Bühler · Solution Manager

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Initial consultation on Google Ads

In the first conversation, we show you how your Google Ads account can bring more profit in the future.

In the next step, you choose your appointment.