St. Pauli Office builds reach with Google Ads

St. Pauli Office ran Google Ads for the first time. In the very first month, 13.4% of people who saw an ad clicked on it, at €0.12 per click.

At a glance

Client: St. Pauli Office
Industry: Services
Channels: Google Ads (Search)
Year: 2026
Website: sanktpaulioffice.de

13.4%ad click-through rate in the first month (August 2025)
€0.15cost per click in October and November 2025
1,400clicks on a €200 ad budget in November 2025

The challenge

The team wanted to expand its online reach and had no prior experience with Google Ads. The results needed to be clear and easy to follow.

What we did

We built search campaigns for relevant keywords and adjusted bids on an ongoing basis. In regular calls, we explained the metrics and the reasons behind each change, so the team could better judge how the campaigns were performing. This case study does not report figures on additional business won.

The result

A 13.4% click-through rate in the first month and around 11% in the months after, at €0.12 to €0.16 per click. In November 2025, a €200 ad budget drove 1,400 clicks to the website.

Service used