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More clients

More mandates in the practice areas you want

Reach people who are looking for legal support for their specific matter and who fit your law firm.

We advertise your law firm specifically for the practice areas in which you want to win more mandates. We target your ads at people who are looking for legal support in those areas.

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Attorney and partner of a law firm adjusting his jacket, photographed from below

Initial consultation for law firms

In the first conversation, we show you how often people in your city search for lawyers in your practice areas.

In the next step, you choose your appointment.

Results
Certification

Certified Google Partner

As a certified Google Partner, our clients benefit from proven expertise in Google Ads, direct Google support and data-driven strategies for maximum performance.

Grow practice areas precisely

A dedicated ad budget for the mandates you want to win.

We create separate campaigns for the practice areas you want. That way you decide how much budget goes into employment law, family law or inheritance law, for example.

We align the ads with concrete legal matters. We exclude irrelevant search queries, and based on your feedback we check which campaigns bring suitable mandate inquiries.

Free initial consultation
An attorney in an initial consultation with a client at the law firm
Our approach

Five levers for more suitable mandate inquiries.

  1. 01

    Align the budget with in-demand practice areas

    We track calls, contact forms and appointment requests for each campaign. Your feedback on the resulting mandates helps us deploy the budget precisely.

  2. 02

    Advertise each practice area with its own page

    We guide prospects directly to the page for their legal matter. There we present your services, the responsible attorneys and the option to request an appointment.

  3. 03

    Reach people with a concrete need for advice

    We run search ads for matters such as terminations or contract disputes. We exclude search queries that don't fit your firm's services and desired mandates.

  4. 04

    Be found with expertise in your practice areas

    We prepare your attorneys' knowledge on frequent client questions for your website. Articles attributed by name introduce your contact persons and point to the relevant advice.

    Case studyKnoop & Kollegen in Berlin ranks first on Google for "notar testament berlin" and "notar ehevertrag berlin". Its guide to inheritance law alone brought 408 visits in January 2026.Go to case study
  5. 05

    Be present in local law firm searches

    We maintain your Google Business Profiles with contact details, opening hours and practice areas. Prospects can call your firm directly or plan their route.

Process

We first clarify which practice areas should grow, and we manage each one individually.

  1. 01 / Analysis

    We clarify which practice areas your law firm wants to grow. Then we review campaigns, website and tracking.

  2. 02 / Prioritization

    We start with the practice area that promises the largest contribution to your profit.

  3. 03 / Implementation

    We build ads and landing pages for each practice area and track every inquiry from day one.

  4. 04 / Management

    You tell us which inquiries turned into cases. Then we reallocate the budget across practice areas.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every law firm works with AI, guides and ads for every practice area read the same. Clients can then hardly tell your experience apart from that of other firms.

Successful marketing for law firms takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Let's look at which practice areas can win your firm more cases.

A personal conversation about your practice areas and the inquiries of recent months.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation for law firms

In the first conversation, we show you how often people in your city search for lawyers in your practice areas.

In the next step, you choose your appointment.

FAQ

FAQ about more clients

Do you have experience with law firms?

Yes. The law firm Knoop & Kollegen in Berlin ranks #1 on Google for “notar testament berlin” and “notar ehevertrag berlin”.

What happens if too few cases come in?

Then we adjust. We work with you to find out why and shift the budget to the campaigns that deliver better results.

How do you deal with the professional rules on advertising by lawyers?

Your firm approves every ad and every piece of content before publication. We take the professional rules for lawyer advertising into account from the start. The legal assessment remains with you.

How do you find out which inquiries turned into cases?

Through feedback from your firm. We use it to align budget and campaigns with the practice areas you want to grow. Your client intake records which inquiries turned into cases, and we regularly feed this information back into Google Ads.

How does the start of our collaboration work?

After the initial consultation, we look at your accounts, your website and your measurement. From this, we derive the levers that take effect first and implement them together with you.

Who is our dedicated contact?

You have a dedicated contact who knows your accounts and coordinates the work of our specialists for you.

Is there a minimum contract term?

No. You work with us without a minimum term. Your contract can be canceled monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a contact person on your side. We agree with you on how much time you should plan for this.

When will the first results show?

With Google Ads, the first conversions usually come within a few days. The campaigns reach their full performance once the bidding strategy has collected enough data, typically after 6 to 8 weeks. With SEO, first improvements show after 2 to 3 months, improvements in revenue and inquiries after about 6 months. How fast it goes always depends on the individual case.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after the collaboration ends.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.