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More members

More members for your gyms

Win people in the area who are looking for the right training and want to get to know your gym.

We promote your gym to people in the area. With ads for your training and your offers, we spark interest in a membership.

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Gym owner laughing, one hand behind his head, photographed from below

Initial consultation on members

In the initial consultation, we show you how often people search for a gym near your locations.

In the next step, you choose your appointment.

Results
Certification

Certified Google Partner

As a certified Google Partner, our clients benefit from proven expertise in Google Ads, direct Google support and data-driven strategies for maximum performance.

Advertise around your gyms

Every gym gets advertising that fits its location.

We promote your gyms in their respective catchment areas. We highlight the offers you want to use to win new members: for example a trial session, specific classes or an introductory promotion.

We evaluate the campaigns for each gym. This lets us invest budget precisely where you want to grow and where advertising brings suitable prospects.

Free initial consultation
New member at their first training session, a trainer demonstrates an exercise
Our approach

Four levers for more trial sessions and new members.

  1. 01

    Focus advertising on trial sessions and memberships

    We track inquiries and booked trial sessions per location. With your data on new memberships, we can direct the budget to the campaigns that win members.

  2. 02

    Promote each location with its own offer

    We create location pages with classes, equipment and photos from each gym. Ads and search results lead directly to the right location and to the trial session booking.

    Case studyPRIMETIME Fitness was found for 64% more search terms on Google.Read case study
  3. 03

    Reach people looking for a gym

    We run search ads for gyms and classes in your catchment area. We exclude irrelevant search terms and optimize the campaigns for inquiries and trial sessions.

    Case studyAt meine-selbstverteidigung.com, the cost per inquiry fell from €101 to €53 and the cost per click by 25%.Read case study
  4. 04

    Be found on Google Maps in the area

    We maintain the business profiles of your gyms with opening hours, photos and services. People in the area can call directly, plan their route or open your website.

Process

We review the results of each location and allocate your budget based on where you win new members.

  1. 01 / Analysis

    We review the pages, campaigns and tracking of each location and the searches in its neighborhood.

  2. 02 / Prioritization

    We start with the locations that most urgently need new members.

  3. 03 / Implementation

    We build location pages, set up campaigns for each offer and track trial sessions from day one.

  4. 04 / Management

    Together with your club managers, we regularly check which trial sessions turned into members and shift the budget to those locations and offers.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every gym works with AI, ads and posts look the same in every neighborhood. Prospects then choose the gym that appears first.

Successful marketing for gyms takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Let's look at how each of your locations can win more members.

A personal conversation with a first look at the searches around your locations.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation on members

In the initial consultation, we show you how often people search for a gym near your locations.

In the next step, you choose your appointment.

FAQ

FAQ about more members

Do you have experience with gyms?

Yes. For PRIMETIME Fitness with 11 clubs, we built local pages; for meine-selbstverteidigung.com, we rebuilt the campaigns for class inquiries. The results are in our case studies.

What happens if too few new members come in?

Then we adjust. We work with you to find out why and shift the budget to the campaigns that deliver better results.

Do you also promote classes?

Yes. For meine-selbstverteidigung.com, the campaigns specifically target people looking for a self-defense class.

How does the start of our collaboration work?

After the initial consultation, we look at your accounts, your website and your measurement. From this, we derive the levers that take effect first and implement them together with you.

Who is our dedicated contact?

You have a dedicated contact who knows your accounts and coordinates the work of our specialists for you.

Is there a minimum contract term?

No. You work with us without a minimum term. Your contract can be canceled monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a contact person on your side. We agree with you on how much time you should plan for this.

When will the first results show?

With Google Ads, the first conversions usually come within a few days. The campaigns reach their full performance once the bidding strategy has collected enough data, typically after 6 to 8 weeks. With SEO, first improvements show after 2 to 3 months, improvements in revenue and inquiries after about 6 months. How fast it goes always depends on the individual case.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after the collaboration ends.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.