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More users

More paying users for your software

Win teams whose tasks your software solves and for whom a trial can turn into a subscription.

We promote your software to companies for which it offers concrete value. The focus is on the tasks your software solves and the benefits for its users.

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Initial consultation on users

In the initial consultation, we show you the terms prospects use to search for software like yours.

In the next step, you choose your appointment.

Results
Certification

Certified Google Partner

As a certified Google Partner, our clients benefit from proven expertise in Google Ads, direct Google support and data-driven strategies for maximum performance.

Promote software with concrete value

Campaigns for the tasks your software solves.

We promote your software through concrete use cases and target the ads at suitable companies. Depending on the offer, we advertise a demo, a trial account or a direct purchase.

Together we review which campaigns later produce paying customers. We use these insights to improve ads, audiences and budget.

Free initial consultation
Team working together on software at a screen
Our approach

Four levers for more paying users of your software.

  1. 01

    Steer advertising by paying customers

    We connect demo requests, trial accounts and closed contracts from your CRM with the campaigns. This lets us allocate your budget according to which advertising wins paying customers.

  2. 02

    Lead use cases straight to the demo

    We create dedicated pages for the tasks your software solves. Concrete workflows and examples show the value and lead to the right demo.

    Case studyAt Prismm, the share of visitors who book a demo rose by 35%.Read case study
  3. 03

    Be found when people search for the right software

    We improve your website for the terms potential customers use to search for software. To do this, we expand pages for the features and use cases people search for.

    Case studyKassandro gains 119% more clicks from organic search in Germany; impressions rose from 4,440 to 36,100.Read case study
  4. 04

    Win new prospects with expertise

    We turn your expertise into articles, case studies and white papers on your customers' tasks. Relevant links lead from this content to your software and to the demo request.

    Case studyGradient Zero gains 56% more visitors from organic search.Read case study
Process

First, we clarify the path from trial to contract.

  1. 01 / Analysis

    Together with you, we clarify contract value and the path from trial to contract. Then we review website, content and tracking.

  2. 02 / Prioritization

    We start with the channel that promises the most paying users.

  3. 03 / Implementation

    We build pages on use cases, set up tracking and reorganize the campaigns.

  4. 04 / Management

    Together with you, we regularly decide where the budget goes. The benchmark is the contracts that result from demos and trials.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When every software vendor works with AI, their pages promise the same features in the same words. Prospects then hardly find a reason to try your solution in particular.

Successful marketing for software takes more than AI. We do the work that makes the difference.

Request a consultation
Philip Thomisch and Alex Sperber discussing a result at a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Let's look at which channels bring your software paying users.

A personal conversation about your demos, trials and contracts of recent months.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then you can pick a time right away.

Initial consultation on users

In the initial consultation, we show you the terms prospects use to search for software like yours.

In the next step, you choose your appointment.

FAQ

FAQ about more users

Do you have experience with software providers?

Yes. Among others, we work for Prismm, Kassandro and Gradient Zero. What we achieved there is in our case studies.

What happens if trials don't turn into contracts?

Then we review with you which channels the trials that don't convert come from. We shift your budget to the channels through which you win paying customers.

Do you work with our CRM?

Yes. We connect your CRM so that the budget follows the contracts. We work with the common CRM systems and regularly feed closed deals back into Google Ads.

How does the start of our collaboration work?

After the initial consultation, we look at your accounts, your website and your measurement. From this, we derive the levers that take effect first and implement them together with you.

Who is our dedicated contact?

You have a dedicated contact who knows your accounts and coordinates the work of our specialists for you.

Is there a minimum contract term?

No. You work with us without a minimum term. Your contract can be canceled monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a contact person on your side. We agree with you on how much time you should plan for this.

When will the first results show?

With Google Ads, the first conversions usually come within a few days. The campaigns reach their full performance once the bidding strategy has collected enough data, typically after 6 to 8 weeks. With SEO, first improvements show after 2 to 3 months, improvements in revenue and inquiries after about 6 months. How fast it goes always depends on the individual case.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after the collaboration ends.

How do you handle AI?

For us, AI is a driver of efficiency in everyday work. At the same time, the technology is causing an unprecedented flood of uniform content. What really differentiates brands today is not standardized prompts but the extra mile: sound industry expertise, high-quality handwritten content and the intelligent refinement of their own data.