Prismm raises its demo booking rate

The table planning page had lost much of its visibility after a copy change. We rebuilt the content and the demo calls to action.

At a glance

Client: Prismm, 3D software for event planning
Industry: Event planning software
Channels: SEO
Year: 2026
Website: prismm.com

×8search terms the page appears for on Google: over 1,000 in February 2025, up from 120 at the start in June 2024

The challenge

After a copy change, the page's visibility had dropped sharply. The content needed to do a better job of answering the questions event teams and venue operators ask.

What we did

We analyzed the decline and created a new content brief. Copy, examples and demo calls to action were revised. New answers to common questions explained how the 3D software is used, and the page title and meta description were aligned with search intent.

The result

The page now answers the questions of event teams and venues in more depth, with examples and demo calls to action. Today it appears on Google for more than 1,000 keywords, up from 120 at the start in June 2024.

Service used