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Online marketing for furniture & kitchens

More planning appointments and orders for your furniture store

Get found when people in your region plan a new kitchen or look for a specific piece of furniture.

We bring visitors to your showroom, appointments to your planning team and orders to your shop.

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Owner of a furniture store with kitchen studio in a gray sweater holding a sample folder, shot from below

Furniture & kitchens initial consultation

In the initial consultation, we show you how to win more planning appointments and orders online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Showroom, planning and shop

Put your store in front of customers while they are still comparing.

Anyone buying a kitchen or a sofa searches online for a long time beforehand for ideas, models and nearby suppliers. We bring your store, with its showroom, brands and advice, into Google Search and Google Maps.

For kitchens and large furniture, we guide prospects to a planning appointment. If you have an online shop, your range appears with image and price directly on Google.

Free initial consultation
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Our approach

How we win customers for your furniture store and kitchen studio.

  1. 01

    Planning appointments for kitchens

    We advertise your kitchen planning on searches for kitchen studios, fitted kitchens or kitchen planning in your area. Ads lead directly to the appointment request.

  2. 02

    Visitors to your showroom

    We maintain your Google Business Profile with opening hours, showroom, brands and photos. That way, your store appears when people nearby search for furniture.

  3. 03

    Show your range on Google

    For your shop, we set up Google Shopping and prepare your product data. Your furniture appears in search with image and price.

  4. 04

    Show ideas before customers decide

    With images from your showroom and your designs, we reach people on Facebook and Instagram who are moving or renovating. Those who are interested come to your showroom or to an appointment.

  5. 05

    Manage multiple stores

    Each location gets its own profile, its own ads and its own budget. That way, you see which store brings which visitors and appointments.

Process

How we bring customers to your showroom, planning team and shop.

  1. 01 / Analysis

    We clarify locations, product range and planning capacity, and review your website, shop, Google profile and past advertising.

  2. 02 / Prioritization

    We decide whether to advertise your showroom, kitchen planning or shop first, and in which area.

  3. 03 / Implementation

    We create pages and ads, maintain your profiles and set up product data, appointment booking and tracking.

  4. 04 / Management

    We evaluate visits, planning appointments and orders and shift budget to what brings in customers.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When all furniture stores fill their pages with AI, home ideas and kitchen advice sound the same everywhere. Customers then go to the store that appears first, or order straight from a large online retailer.

Successful marketing for furniture stores and kitchen studios takes more than AI. We do the work that makes the difference.

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Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
From our blog

Practical know-how you can put to work.

Initial consultation

Together with you, we choose what to advertise: showroom, planning or shop.

We discuss your locations, product range, planning capacity and current online presence with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

Furniture & kitchens initial consultation

In the initial consultation, we show you how to win more planning appointments and orders online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for furniture stores and kitchen studios

What happens if too few planning appointments or orders come in?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Is online marketing worth it without an online shop?

Yes. Most customers buy kitchens and large furniture after a visit or an on-site planning session. With a well-maintained Google profile, ads for your planning service and a simple appointment request, you can win customers even without an online shop.

How do you measure whether advertising brings customers to your showroom?

We measure calls, route requests, appointment requests and booked planning appointments. We match what is then sold in store with you, if you want to share the data.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.