Online marketing for IT service providers

More business clients for your IT company

Get found when companies look for an IT partner for managed support, security or a development project.

We advertise the services you want to grow, in your region or nationwide, and guide decision-makers all the way to an inquiry.

Managing director of an IT systems integrator in a dark sweater holding a closed laptop, shot from below

IT service providers initial consultation

In the initial consultation, we show you how your IT company can win business clients for your services online.

Next, you choose a time for your appointment.

Certification

Certified Google Partner

As a certified Google Partner, we give our clients proven Google Ads expertise, direct access to Google support and data-driven strategies built for maximum performance.

Inquiries from companies

Put your IT company in front of the inquiries that fit you.

Companies usually look for an IT partner for a specific reason: their current provider is stopping, a security incident, a new project. We put your company at the front of these searches, separated by service and region.

On your website, we show which companies you work for, how support and projects run and who your contacts are. That way, inquiries come from decision-makers who already know what they need.

Man in a dark shirt sitting on a wooden bench in the sunlightGoogle AdsGoogleChatGPTYouTube
Our approach

How we win business clients for your IT company.

  1. 01

    Advertise each service separately

    Managed services, IT security, cloud or software development each get their own campaigns and pages. We exclude searches from private individuals and for services you don't offer.

  2. 02

    Get found in your region

    For on-site support, we advertise in your service area and maintain your Google Business Profile. Projects you deliver remotely, we advertise nationwide.

  3. 03

    Reach decision-makers on LinkedIn

    We show your offer to managing directors and IT managers, selected by industry, position and company size. Even when they aren't actively searching.

  4. 04

    Show your expertise

    Together with your technicians, we create articles on the questions your clients ask, for example about security or migrations. This builds trust and also gets cited in answers from AI assistants.

  5. 05

    Rate inquiries by quality

    We don't just measure how many inquiries come in, but which ones turn into meetings and contracts. We feed this information back to the ad platforms.

Process

How we bring the right inquiries to your IT company.

  1. 01 / Analysis

    We clarify your services, target clients and free capacity in your team, and review your website, Google profile and past advertising.

  2. 02 / Prioritization

    We decide which services and which regions to advertise first.

  3. 03 / Implementation

    We create service pages and ads and set up your profile, tracking and feedback from your CRM.

  4. 04 / Management

    We evaluate the cost and quality of inquiries and shift budget to the services that bring in contracts.

Marketing in the age of AI

When everyone uses AI, real substance becomes a competitive advantage.

When all IT service providers write their pages with AI, they all promise the same security and the same service. Companies can then no longer tell which partner fits their environment.

Successful marketing for IT service providers takes more than AI. We do the work that makes the difference.

Philip Thomisch and Alex Sperber reviewing results on a laptopPhilip Thomisch, CEOAlex Sperber, Partner
Initial consultation

Together with you, we choose the services and regions we advertise for.

We discuss your focus areas, target clients, free capacity in your team and your current online presence with you.

Julia Bühler

Julia Bühler · Solution Manager

Your inquiry comes directly to me. Then pick a time that suits you.

IT service providers initial consultation

In the initial consultation, we show you how your IT company can win business clients for your services online.

Next, you choose a time for your appointment.

FAQ

FAQ on online marketing for IT service providers

What happens if the inquiries don't match your services?

Then we course-correct. We work out the cause with you and shift budget to the campaigns that perform better.

Do you advertise regionally or nationwide?

Both, separated by service. We advertise on-site support in your service area, and projects and services you deliver remotely nationwide as well. We manage budget and ads for each region separately.

We develop software for clients. Is this the right page?

Yes, if you develop on behalf of your clients. If you sell your own software product, you'll find more on our page for SaaS providers.

How do we get started?

After the initial consultation, we review your accounts, website and measurement setup. From there, we identify the levers that will have the fastest impact and implement them together with you.

Who is our dedicated contact?

You get a dedicated contact who knows your accounts and coordinates our specialists' work for you.

Is there a minimum contract term?

No. There is no minimum term, and you can cancel your contract monthly.

What do you need from us?

Access to your ad accounts and web analytics, your goals and a point of contact on your team. We'll agree with you on how much time to set aside for this.

When will we see the first results?

With Google Ads, the first conversions usually come in within a few days. Campaigns reach full performance once the bidding strategy has gathered enough data, typically after 6 to 8 weeks. With SEO, the first improvements appear after 2 to 3 months, with gains in revenue and inquiries after about 6 months. The exact pace always depends on your situation.

Who owns the accounts and data?

You do. Ad accounts, tracking and all data remain your property, even after our engagement ends.

How do you use AI?

For us, AI is a day-to-day efficiency driver. At the same time, it has unleashed an unprecedented flood of uniform content. What sets brands apart today isn't standardized prompts but the extra mile: deep industry expertise, high-quality human-written content and smart use of their own first-party data.