For the selection of the appropriate Google Ads agency, it is indispensable that you have clearly defined goals and framework conditions in advance, with which the offer of the service provider must go hand in hand. This also includes that you are clear in advance which services you want to use: Should the agency also offer SEO in addition to Google Ads? Do you need to improve the design of your website partially or fundamentally and therefore depend on full service digital agency?
You should ask yourself these questions and more before contacting a Google Ads agency for a quote. At the same time, keep an eye on your budget and don’t exceed your financial capacities – even smaller AdWords optimizations for little budget can often already achieve significant improvements.
If you’ve never dealt with the industry in the past, it can be hard to get an overview of the multitude of agencies. The easiest way is to seek advice from friends and benefit from their experience with agencies. If no suitable agency is recommended in your environment, the research via the Internet remains. This often leads you to business directories in which Google Ads agencies are listed.
However, these directories do not claim to be complete, nor are the agencies listed there qualitatively verified. We recommend that you check the directory of BVDW member companies or search for a suitable AdWords agency for your needs in the BVDW provider directory. There you will find all regular members as well as the supporting members of the German Digital Economy Association with details of the corresponding certificates.
Finally, under Google Partners you will find all AdWords agencies certified by Google. This directory can also be a good place to start to find a good AdWords agency.